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bhhargavi dontamsettiBD
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bhhargavi dontamsetti

@bhhargavidontamsetti

Digital marketing leader driving performance growth through paid media, SEO, and marketing automation.

India
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What I'm looking for

I’m looking for a growth-focused digital marketing role where I can own performance across paid media, automation, and SEO, use data to optimize CPL/ROI, and collaborate cross-functionally to improve conversions and lead quality.

I’m a digital marketing professional with 9+ years of experience in performance marketing, paid media, SEO/SEM, and marketing automation. I focus on data-driven campaign optimization that drives measurable outcomes like 30–40% growth in lead generation and meaningful CPL reduction.

Currently, I lead digital marketing initiatives at Indian School of Business (ISB), bringing expertise in Salesforce Marketing Cloud, Google Ads, marketing analytics, and conversion optimization. I manage ₹20–30 lakh monthly paid media budgets, optimize PPC to reduce cost per lead by 20–25%, and have improved email open rates by 18% and CTR by 22% through SFMC automated journeys.

I’ve also grown results across SEO, social, and landing-page performance—improving conversion rates by 25–30% through cross-functional UX/tech collaboration and building dashboards that improved campaign ROI by 30%. Earlier roles included Digital Marketing Executive and an SEO Analyst position, where I delivered 40% growth in organic traffic, strengthened SERP rankings for high-intent keywords, and translated insights into stakeholder-ready monthly reporting.

Experience

Work history, roles, and key accomplishments

IB
Current

Assistant Manager - Digital Marketing

Indian School of Business

Jan 2022 - Present (4 years 4 months)

Led end-to-end paid media, email automation, and social campaigns, driving a 35% YoY increase in qualified leads. Managed ₹20–30 lakh monthly budgets and reduced cost per lead (CPL) by 20–25% while improving email open rates 18% and landing-page conversion rates 25–30%.

VL

Digital Marketing Executive

Visaka Industries Limited

Aug 2020 - Dec 2021 (1 year 4 months)

Executed integrated Google Ads and social media campaigns, resulting in a 40% growth in inbound leads. Implemented SEO strategies that increased organic traffic by 45% in one year and achieved Top 10 SERP positions for 20+ high-intent keywords.

WB

Digital Marketing Executive

White Thoughts & Branding

Sep 2017 - Mar 2020 (2 years 6 months)

Managed digital marketing campaigns for 10+ clients across education, real estate, and retail, improving paid social CTR by an average of 25%. Increased client website traffic by 30–50% through SEO and content, improved social posting consistency and engagement by 35%, and reduced bounce rates 15–20% with technical/on-page SEO.

Education

Degrees, certifications, and relevant coursework

CT

Chaitanya Institute of Technology

Master of Computer Applications (MCA), Computer Applications

Earned a Master of Computer Applications (MCA) from Chaitanya Institute of Technology in Kakinada.

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