As a Freelance Digital Marketing Manager, I work with craft businesses including fabric stores, yarn shops, educators, and agencies. I create content and marketing strategies, from social media management and SEO/AEO-driven blog content to website audits and email campaigns.
I partner directly with business owners to develop funnels and campaigns that bring in new customers and strengthen relationships with current ones. I also create user-generated content to supplement client assets.
At 110 Creations, I write about sewing projects, pattern reviews, and tutorials, and create content for Instagram, Pinterest, and Facebook. I authored and designed four sewing planners, published under the name 110 Creations, A Sewist’s Notebook, with over 1,500 copies sold, as well as multiple sewing and craft marketing e-books.
As a Freelance Writer, I write sewing-related posts and articles for fabric retailers, magazines, and blogs, and have ghostwritten craft books and blogs. Earlier at AuthorHouse, I supervised Author Assistants, implemented a training program, and assisted authors with proofs, corrections, and final documents.
