Looking for a job

Ben Carratu

@bencarratu

Message

I build brand identities, campaigns and AI-enabled creative production systems for growing businesses.

United Kingdom

Message

What I'm looking for

I'm looking to lead hands-on brand, campaign and creative-production work, building strong creative functions and AI-enabled workflows for ambitious growing businesses.

I currently run Springwerks.io, my AI production practice for e-commerce clients, building AI-enabled creative workflows while staying hands-on with brand and content work.

At Yooogroup, I led creative across five property, technology and hospitality brands. I delivered three rebrands, launched Bookify and Bla Bla Cafés, and built the AI-enabled photography and content workflow as the company tripled its operating sites.

I was Fora’s first design hire and built its creative function from a logo and colour into the identity of the UK’s largest flexible-workspace business. As the company grew from one building to 20 and more than 200 staff, I led a team and created materials supporting its merger with The Office Group.

I’ve also owned brand at Cambridge Audio, led pan-European work for Yamaha EU and Dunlop EU at Frank Agency, and directed campaigns for major automotive clients at Haymarket. My work spans identity, launches, photography, packaging, retail, digital and international campaign production.

Experience

Work history, roles, and key accomplishments

Midweight Designer

Haymarket

Senior designer leading 2 junior designers within a wider team of 5, delivering stand-out promotional content for automotive advertisers. Led creative for stand-out advertorial and sponsor campaigns across major motoring clients including Land Rover, Skoda, Seat, Mitsubishi and VW.

Creative Direction Advertorials Art Direction Retouching Team Leadership

Creative Director

Cambridge Audio

Took Cambridge Audio from having no defined brand to a fully realised identity, including social activations, an owned music venue, and original brand content. Directed a full brand repositioning from a product-led brand to premium lifestyle brand across packaging, digital, retail and events.

Creative Direction Brand Repositioning Packaging Design Digital Design Retail Design Event Design

Creative Lead

Fora

First design hire at employee number 5, built the creative function from a single logo and colour, scaling it as the company grew to over 200 staff and the largest name in UK flexible workspace. Scaled the visual identity as the company grew from a single building to a portfolio of 20, including sub-brand initiatives.

Creative Direction Brand Identity Team Leadership Pitch Decks Visual Identity

Head of Creative

Yooogroup

Led creative across a multi-brand property, technology and hospitality group, managing a team of 2 juniors with freelance support. Designed complete rebrands for 3 existing brands and led design and launch of 2 new brands, including Bookify's launch across UK and UAE markets.

Creative Direction Brand Identity AI enhanced Workflows Team Leadership Photography Direction Content Production

Senior Art Director

S&J Hamburg

Progressed from junior designer to senior art director within a flat agency hierarchy. Led creative for brochures for Mercedes-Benz, Smart and Maybach, and directed large-scale international photoshoots for major product launches.

Art Direction Brochure Design Photography Direction Creative Direction

Creative Lead

Frank Agency

Sole creative lead servicing the pan-European needs of Yamaha EU and the growing account of Dunlop EU, producing launch campaigns, brochures and toolkits across EU markets. Won new business including Dunlop, Motobecane, First Title Insurance and Öhlins, expanding the agency's client roster through creative pitching.

Creative Direction Campaign Design Brand Guardian Photography Direction New Business Development