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Valeria Rodriguez

@valeriarodriguez5

Marketing student at Universidad de Monterrey who promoted Casa Trujillo tequila in the Monterrey market.

Mexico
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What I'm looking for

I’m interested in brand development, marketing strategies, and customer engagement.

At Proveedora de Focos, I assisted with sales and customer service, followed up on orders, and maintained relationships with clients and suppliers. I also created Excel records for products, suppliers, costs, prices, and units.

I developed promotions for low-rotation and discontinued products and contributed ideas to improve the company’s website and social media presence.

With Casa Trujillo – Tequila Producer, I supported the launch and promotion of Casa Trujillo tequila in the Monterrey market. I developed promotional campaigns and built relationships with distributors and retailers.

I also collaborated on social media, influencer partnerships, events, and promotional materials to increase brand visibility and customer engagement. As part of a semester project for Pound MX – Burger Restaurant, I developed marketing and content ideas and created visual and promotional content for social media.

Experience

Work history, roles, and key accomplishments

CT

Sales & Marketing Representative

Casa Trujillo

Apr 2023 - Jul 2024 (1 year 3 months)

Supported the launch and promotion of Casa Trujillo tequila in the Monterrey market through marketing and sales initiatives. Developed promotional campaigns, built distributor relationships, and collaborated on social media, influencer partnerships, events, and promotional materials.

PM

Marketing Project

Pound MX

Feb 2023 - Jun 2023 (4 months)

Developed marketing and content ideas for the brand as part of a semester project, creating visual and promotional content for social media and applying creative strategies based on target audience and brand objectives.

PF

Sales & Marketing Assistant

Proveedora de Focos

Jan 2025 - Present (1 year 10 months)

Assisted with sales and customer service, maintained client and supplier relationships, followed up on orders, organized inventory, and created Excel records. Developed promotions for low-rotation products and supported showroom organization and website/social media improvements.

Education

Degrees, certifications, and relevant coursework

Universidad de Monterrey logoUM

Universidad de Monterrey

Licenciatura en Mercadotecnia Internacional, International Marketing

2020 -

Pursuing a degree in International Marketing, expected to graduate in December 2026.

Tech stack

Software and tools used professionally

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