
Bassam Mirghani
@bassammirghani
I build GenAI-powered product experiences that increase engagement and conversion across complex platforms.
What I'm looking for
At AW Rostamani Group, I lead the 0-to-1 design of conversational interfaces, recommendation flows, and automotive digital assistant features across 15 platforms. My GenAI, LLM prototyping, and prompt-design work contributed to a 68% conversion uplift and 40% engagement lift.
I've redesigned enterprise HR platforms at TalentNet, built secure consumer experiences for 17M+ RBC customers, and founded Livshows, an award-winning no-code creation platform. I turn complex technical capabilities into clear, empathetic user journeys through product strategy, prototyping, research, and cross-functional collaboration.
Experience
Work history, roles, and key accomplishments
Product Design Lead
AW Rostamani Group
Jan 2024 - Present (2 years 8 months)
Spearheaded 0-to-1 design and rollout of conversational interfaces, smart recommendation flows, and next-generation automotive digital assistant features across 15 platforms. Leveraged GenAI tooling and LLM prototyping to achieve a 68% conversion uplift and 40% engagement lift.
Product & Strategy Consultant
Setihub
Jan 2023 - Jan 2024 (1 year)
Advised 4 high-growth startups on AI-driven product architecture, conversational onboarding, and workflow automation platforms, helping them collectively secure over $10M in venture funding.
Product Design Lead
TalentNet
Jan 2021 - Jan 2023 (2 years)
Led end-to-end redesign of an enterprise HR and applicant tracking platform, integrating smart resume-parsing and automated candidate matching algorithms into clean user journeys. Achieved a 40% boost in session engagement and 30% active registration uplift.
Founder & Product Lead
Livshows
Jan 2020 - Jan 2021 (1 year)
Bootstrapped and scaled an augmented no-code creation platform utilizing early AI-assisted layout and prompt-driven generation modules, winning the 2021 Vancouver UX Award for Product.
Designed secure consumer-facing digital experiences for 17M+ customers within a regulated financial ecosystem, partnering with data science teams on predictive analytics UI.
Digital Consultant
Shaw Communications
Jan 2017 - Jan 2018 (1 year)
Optimized mobile landing page designs and user experience flows for digital products, improving customer conversion and engagement across telecommunications web portals. Conducted usability testing and applied data-driven iterative design principles to streamline digital onboarding and reduce customer drop-off rates.
Education
Degrees, certifications, and relevant coursework
Simon Fraser University
Bachelor of Arts, Product Design
B.A. in Product Design from Simon Fraser University.
Stanford University
Product Management, Product Management
Product Management program at Stanford University.
Availability
Location
Authorized to work in
Social media
Skills
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