Open to opportunities

Baishali Manna

@baishalimanna

Message

I am a results-driven content strategist and research analyst with strong data skills.

India

Message

What I'm looking for

I seek a content or research role where I can apply market analysis, content strategy, and data visualization, lead teams, use marketing and CRM tools, and grow in a collaborative, results-oriented organization.

I am a results-driven content and research professional with experience as a Senior Subject Matter Expert and Research Analyst. I specialize in market analysis, data collection, and creating visual aids like infographics and PowerPoint presentations.

I have led editorial teams, managing 15–20 writers and improving content output by 75% while overseeing content strategy, SEO, and digital marketing campaigns. I work with tools including WordPress, Asana, Elementor, FreshWorks, Zoho, CANVA, SurveyMonkey, and MailChimp, and I apply CRM and statistical techniques using IBM SPSS. My experience includes academic counseling, curriculum support, and producing quality-checked, citation-compliant content.

I hold an M.Com. in International Business and am pursuing further training in data analysis and visualization to strengthen my analytical toolkit. I seek roles that combine content leadership with data-driven insights to deliver measurable impact.

Experience

Work history, roles, and key accomplishments

Current

Sr. Subject Matter Expert

Current

Great Champ

Mar 2021 - Present (4 years 6 months)

Assist with curriculum development and provide academic consultation to clients while collecting and analysing learner data to identify areas for improvement and delivering informative visual aids.

Curriculum Development Data Analysis CRM PowerPoint Infographics Consultation

Research Analyst

Educazione Servizi

Jan 2021 - Mar 2021 (2 months)

Conducted content analysis across marketing, management, and operations domains and built informative visual aids to support strategic management projects.

Research Data Collection PowerPoint Infographics Report Writing

Asst. Content Manager & Editor

Chiiz Creations

Apr 2020 - Jan 2021 (9 months)

Managed a team of 15–20 writers and improved overall content output by 75% while conceptualizing digital marketing campaigns and optimising email campaigns using marketing automation tools.

Team Management Content Strategy SEO WordPress Asana Email Marketing Freshworks Zoho

Academic Counsellor

Tamralipta Multitraders Pvt. Ltd

Dec 2019 - Apr 2020 (4 months)

Provided student counselling and program consultation, organised mobilisation camps and educational workshops, and assisted with curriculum development to support student recruitment and engagement.

Counselling Data Analysis Microsoft Excel

Education

Degrees, certifications, and relevant coursework

University of Delhi

Master of Commerce, International Business

2017 - 2019

Grade: 73.42%

Activities and societies: Collected and analyzed data, assisted with curriculum development, and created infographics and presentations using CRM tools and IBM SPSS.

Completed Master of Commerce (International Business) with focus on customer relationship management, data analysis, and presentation development.

SAJ College, University of Calcutta

Bachelor of Commerce, Accounting and Finance

2013 - 2016

Activities and societies: Projects in Strategic Management; developed PowerPoint presentations; editing and proofreading; familiarity with citation styles (APA, MLA, Harvard).

Bachelor of Commerce in Accounting and Finance with coursework and projects in strategic management and marketing.