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@baileesatie
Versatile product and operations generalist who builds end-to-end digital products, brands, and workflows.
I am a versatile product, operations, and design-oriented generalist who learns fast and takes strong ownership of projects. I build end-to-end digital platforms, brands, and operational systems, combining technical execution with visual and structural clarity.
Most of my experience comes from founding and operating projects where I handled product strategy, UI/UX, data architecture, branding, and technical implementation. I developed The Thai Road using Next.js, Firebase, and Sanity and launched BDC Fragrances—managing branding, Shopify storefront, fulfilment, and marketing.
I bring a practical operations mindset from hands-on roles, including long-term operational duties in a family locksmith business where I managed dispatch, route planning, and real-time problem solving under pressure. Those experiences sharpened my reliability, customer-facing skills, and decision-making in fast-moving contexts.
I thrive in roles valuing adaptability, initiative, and systems thinking, where I can contribute across product, design, operations, and analysis—building components and improving workflows while supporting team growth.
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Work history, roles, and key accomplishments
The Thai Road
May 2025 - Present (6 months)
Founded and built a digital mapping platform for tourist-focused nightlife districts; designed UX, branding, and data schema, and developed the full Next.js/Firebase/Sanity application while onboarding merchants and mapping hundreds of venues.
Family Business
Jan 2019 - Sep 2025 (6 years 8 months)
Performed locksmith services and operational duties in a high-pressure, time-sensitive environment; planned dispatch routes, solved real-time issues, and maintained consistent customer communication and service delivery.
BDC Fragrances
Jun 2022 - Jan 2024 (1 year 7 months)
Launched and operated a fragrance brand, selling ~12,000 bottles over two years; managed branding, Shopify storefront, suppliers, inventory, fulfillment, and marketing (paid and organic).
Degrees, certifications, and relevant coursework
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