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@bagusmarketing
Business communication team leader with a focus on digital marketing.
I am a business communication team leader with over three years of experience in digital marketing. My journey has been marked by a proven track record of increasing average followers by up to 500 monthly and achieving a click-through rate (CTR) of 15%. I excel in social media optimization, copywriting, SEO, SEM, and KOL management, and I pride myself on being agile, results-driven, and possessing strong analytical thinking skills.
Currently, I lead a team at the International Test Center, where I manage advertising campaigns across various platforms, including LinkedIn, Instagram, and TikTok. My role involves brainstorming creative strategies, producing marketing copy, and overseeing community and event management. My previous experience as a digital marketing strategist and specialist has equipped me with the skills to boost engagement and optimize content performance effectively.
With a Bachelor’s degree in Humanities from Universitas Indonesia and various certifications in digital marketing and leadership, I am committed to continuous learning and professional growth. I am eager to leverage my skills and experiences to contribute to innovative marketing strategies and drive business success.
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Work history, roles, and key accomplishments
International Test Center
Mar 2022 - Present (3 years 8 months)
Leading a team to advertise products through various media channels, resulting in a CTR increase of 3-5%. Responsibilities include campaign management, producing marketing copy, and handling community and event management.
Bentang Pustaka
Nov 2022 - Jan 2023 (2 months)
Led a team of content creators to produce a 6-month editorial plan and managed email marketing strategies. Evaluated content performance and achieved significant follower growth.
FinditGeek
Oct 2021 - Mar 2022 (5 months)
Boosted organic engagement on social media platforms and executed content strategies. Managed budgeting for paid ads and improved website performance through SEO/SEM.
Youth Break the Boundaries
Aug 2020 - Feb 2021 (6 months)
Created engaging content for the website and social media, improving engagement rates and follower counts. Developed SEO-friendly articles and promotional video scripts.
Degrees, certifications, and relevant coursework
Bachelor of Humanities, Philosophy Studies
2021 -
Grade: 3.64/4.00
Studied Bachelor of Humanities in Philosophy Studies with a cumulative GPA of 3.64/4.00. Awardee of Yayasan Goodwill International Scholarship for the year 2020 - 2021.
Software and tools used professionally
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