Open to opportunities

Aysel Afandizada

@ayselafandizada

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Marketing and brand management professional with 5+ years of experience.

Azerbaijan

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What I'm looking for

I am looking for a role that fosters creativity and offers opportunities for career growth in a collaborative environment.

I am a marketing and brand management professional with over five years of experience in executing high-profile events and developing innovative branding strategies. My expertise lies in managing large-scale campaigns that enhance brand visibility and drive business growth through creative and data-driven solutions. I am fluent in Azerbaijani, Russian, and English, and have gained international experience in competitive markets.

Currently, I serve as a Brand and Event Manager at AzInTelecom, where I led comprehensive updates to brand architecture, resulting in a 30% increase in brand recognition. I have successfully organized participation in various events and exhibitions, consistently exceeding KPIs by approximately 50%. My previous roles have equipped me with a strong foundation in sales and marketing, where I tailored brand messaging to local cultures, significantly increasing online engagement.

With a solid educational background, including a Master’s in Economics and various digital marketing certifications, I am committed to continuous learning and professional development. I thrive in dynamic environments and am passionate about leveraging my skills to create impactful marketing strategies.

Experience

Work history, roles, and key accomplishments

Current

Brand and Event Manager

Current

AzInTelecom

Jan 2023 - Present (2 years 4 months)

Led brand architecture updates for SİMA and AzInTelecom, achieving a 30% increase in brand recognition. Expanded promotional touchpoints and organized events, exceeding KPIs by 50%. Managed budgets and coordinated a team to produce innovative marketing content.

Brand Management Event Planning Budget Management Team Coordination Marketing Strategy Campaign Execution Data Analysis

Sales and Marketing Specialist

Johannes Hübner Giessen

Jan 2021 - Jan 2022 (1 year)

Drove international market penetration by adapting brand messaging for local cultures, tripling presence on Chinese social media. Managed events and analyzed campaign performance to inform strategic decisions.

Market Penetration Social Media Strategy Event Management Performance Analysis Lead Generation

Brand Manager

BHE MMC – Prime Accessories

Jan 2018 - Feb 2021 (3 years 1 month)

Managed product launches and marketing campaigns through cross-functional collaboration. Launched impactful marketing initiatives and fostered partnerships with major retailers.

Product Launch Marketing Campaigns Cross Functional Collaboration Brand Strategy Team Leadership Project Management

Intern

Daimler Greater China Ltd

May 2019 - Aug 2019 (3 months)

Prepared payroll and vendor payment reports, providing insights to management. Coordinated vendor communications for timely processing of invoices.

Payroll Management Reporting Financial Analysis Time Management

Marketing Intern

Sinteks LLC

Oct 2016 - Oct 2016 (0 months)

Supported marketing initiatives with high-profile partners, contributing to social media content and promotional materials to enhance brand visibility.

Social Media Marketing Content Creation Marketing Support