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Ayowole AfolabiAA
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Ayowole Afolabi

@ayowoleafolabi

Content Marketing Specialist at Odio HQ, shaping content across four ventures after driving Atlas Digital Bank’s launch and acquisition strategy.

Nigeria
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At Odio HQ, I manage content marketing for Beststep, Soaptime, Rethink, and Odio. I guide content strategy, calendars, creative direction, and publishing across the four ventures’ digital and social channels.

At Addosser Investment Limited, I led integrated marketing and communications across the group’s brands. I supported the launch and growth of Atlas Digital Bank, developing positioning and campaign messaging for products including Side Hustle Account, Vault Lock, and Target Savings.

For Atlas, I developed an executive-level social media strategy and built a three-pillar customer acquisition framework spanning Community, Rewards, and Side Hustle. I also directed creative concepts for a documentary-style brand film and UGC-style advertising, and developed branded HTML email templates.

Earlier, at Swifta Systems and Services Ltd and Zedvance Limited, I worked on product positioning, marketing campaigns, paid ads, and communications. My experience also includes graphic design at IC-Cube Nigeria, and I hold a B.Tech in Industrial Design from Federal University of Technology, Akure.

Experience

Work history, roles, and key accomplishments

AL

Marketing and Communications Executive

Addosser Investment Limited

Nov 2022 - Jun 2026 (3 years 7 months)

Led integrated marketing and communications across Addosser Group brands, including campaign planning, corporate communications, and CSR initiatives. Spearheaded go-to-market strategy for Atlas Digital Bank, developing positioning, social media strategy, and acquisition frameworks.

GS

Class Instructor (NYSC)

Great Messiah International School

May 2015 - Jan 2016 (8 months)

Developed and delivered lesson plans for JSS1–SS3 students, tracking academic performance through one-on-one, group, and after-school instruction.

IN

Graphic Designer

IC-Cube Nigeria

Created functional, distinctive designs and presentation materials that elevated brand output for internal and external stakeholders.

Education

Degrees, certifications, and relevant coursework

II

International Business Management Institute (IBMI)

Certification, Marketing & Communications

Completed the Marketing & Communications Certification from the International Business Management Institute in December 2020.

PA

Poise Graduate Finishing Academy

Certificate, PSENSE

2016 - 2017

Completed the PSENSE Certificate from the Poise Graduate Finishing Academy from November 2016 to January 2017.

Federal University of Technology, Akure logoFA

Federal University of Technology, Akure

B.Tech, Industrial Design

2010 - 2015

Bachelor of Technology in Industrial Design from the Federal University of Technology, Akure, from 2010 to 2015.

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