Ayoub El Houmiri
@ayoubelhoumiri
I drive digital marketing, business development, and performance reporting across African and Middle Eastern markets.
MoroccoWhat I'm looking for
At Celayti, I lead marketing and business-development activities for an IT hardware and services company, shaping positioning, outreach, content, and proposals across Africa and the Middle East.
I research target markets and customer needs, support lead generation, analyze growth opportunities, and use customer feedback to improve messaging and service offerings.
Previously, I created sales dashboards and client-performance reports at PFC du Nord, supported digital communications and tender responses, and coordinated production, logistics, approvals, and shipment planning at Novamoda.
Experience
Work history, roles, and key accomplishments
Marketing & Business Development Lead
Celayti
Jan 2025 - Present (1 year 8 months)
Lead marketing and business-development activities for an IT hardware and services company, including market research, positioning, outreach strategies, and content creation. Analyze growth opportunities, support lead generation, and use customer feedback to improve messaging across Africa and the Middle East.
Logistics Assistant
Novamoda
Jan 2025 - Dec 2025 (11 months)
Coordinated production and logistics activities between subcontractors and Inditex, ensuring timelines and requirements were met. Tracked daily production, identified delays and risks, and managed model approvals, shipment planning, and documentation.
Marketing Assistant
PFC du Nord
Jan 2020 - Dec 2021 (1 year 11 months)
Created sales dashboards and client-performance reports to track commercial results and support marketing decisions. Analyzed customer data, supported digital communications, and contributed to commercial proposals and tender responses.
Education
Degrees, certifications, and relevant coursework
ISG Paris
Master's Degree, Marketing and Communication
2023 - 2025
Pursued a Master's degree in Marketing and Communication at ISG Paris from 2023 to 2025.
ISEFAC Paris
First Year of Master's, Business Development
2022 - 2023
Completed the first year of a Master's in Business Development at ISEFAC Paris in 2022-2023.
University of Caen
Bachelor's Degree, Economics and Management
2021 - 2022
Earned a Bachelor's degree in Economics and Management from the University of Caen in 2021-2022.
University of AME
Bachelor's Degree, Economics and Management
2018 - 2021
Earned a Bachelor's degree in Economics and Management from the University of AME from 2018 to 2021.
Tech stack
Software and tools used professionally
Availability
Location
MoroccoAuthorized to work in
Salary expectations
Job categories
Skills
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