Open to opportunities

Ayesha Jafri

@ayeshajafri

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I build brands with digital strategy, growth marketing, and influencer-led campaigns.

Bahrain

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What I'm looking for

I’m looking for remote, hybrid, or on-site roles where I can own growth end to end—content strategy, SEO, influencer campaigns, and Meta paid support—working independently to deliver measurable results and strong operational ownership.

I’m a digital strategy and growth marketing professional with 3+ years of hands-on experience building brands, growing audiences, and managing multi-account strategy across GCC and South Asian markets. I’m known for working independently as a sole marketing function—owning content strategy end to end and delivering results without needing handoffs.

Most recently, I led a pre-Ramadan influencer campaign for MillatApp, sourcing all four influencers personally, writing every script, and timing the launch strategically around Ramadan. The campaign contributed to approximately 100,000 app downloads across iOS and Android, and I chose influencers based on niche trust and audience segmentation—not just follower count.

I’ve also driven measurable growth through SEO and social performance, including 275% organic follower growth for a healthcare brand and a 20% increase in organic website traffic through keyword research, meta optimization, and content restructuring. Alongside marketing, I’ve managed HR operations for 30+ remote staff across multiple client accounts and served as Head of Human Resources across 7 national branches, ensuring recruitment, onboarding, performance management, and compliance—so my work blends strategy, execution, and operational ownership.

Experience

Work history, roles, and key accomplishments

Current

Digital Strategy & Growth Lead

Current

iRebel Services & Consulting

Jan 2025 - Present (1 year 5 months)

Planned and executed a pre-Ramadan influencer campaign for MillatApp that contributed to ~100,000 total app downloads, personally sourcing 4 influencers and writing all scripts/briefs. Owned multi-account digital strategy, rebuilt a healthcare brand’s Instagram/Facebook from 400 to 1,500+ followers, and managed HR operations for 30+ remote staff.

Influencer Marketing Campaign Planning Content Strategy Audience Segmentation Social Media Growth Account Management HR Operations

Head of Human Resources

National Digital Marketing Institute

May 2023 - Feb 2025 (1 year 9 months)

Sole HR lead across 7 national branches, managing hiring, onboarding, performance reviews, and compliance for 30+ staff while transitioning to full remote operations from Bahrain without disrupting output. Delivered a 100% student placement rate for the institute’s placement-guarantee program by building and maintaining recruiter relationships across India and internationally.

Onboarding Performance Management HR Compliance Remote Team Leadership Staff Management

Digital Marketing Strategist

Digital Amenity

May 2023 - Jan 2025 (1 year 8 months)

Improved organic website traffic by 20% through end-to-end SEO including keyword research, meta tag optimization, on-page improvements, and content gap analysis. Managed Instagram and LinkedIn strategy for multiple clients by owning content creation, scheduling, community engagement, competitive research, and monthly performance reporting.

SEO Strategy Keyword Research On Page SEO Gap Analysis Competitive Analysis performance reporting Content Planning

Head Fashion Designer

Reshamgarh

Oct 2017 - Oct 2019 (2 years)

Led the full fashion design lifecycle from concept to finished product, including sketches, fabric sourcing, and production specifications. Managed visual merchandising, client relationships, and a team of 3 junior designers to support brand aesthetics and visual storytelling.

Fashion Design Design Concepts Sketching Visual Merchandising Client Relationship Management Team Leadership