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Ayelen Gasparini

@ayelengasparini

Communication and CX consultant at Estudio 13, developing integrated communication plans, brand identities, and digital presence.

Argentina

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What I'm looking for

I’m looking to bring an integrated approach to communication and customer experience to organizations that need to professionalize those areas.

At Estudio 13, my strategic communication consultancy, I design and implement integrated institutional communication plans, brand identities, and digital presence for clients in different industries. I also develop social media content strategies and support employer branding.

At MERCEDES-BENZ — CONCESIONARIAS (GESTIÓN MULTISEDE), I managed the brand, communication, and customer experience for two dealerships in different cities. I led the implementation and adoption of CRM Pilot and designed sales-team training focused on customer service and the in-store experience.

Across roles at PMP — CONTABILIDAD Y CONSULTORÍA / PMPTECH, DELSUD (GRUPO EMPRESARIAL) / FUNDACIÓN GRUPO DELSUD, and other organizations, I worked on corporate communication, social media, events, and audiovisual production. I’ve also designed and facilitated tailored training in customer service, internal communication, and social media.

Experience

Work history, roles, and key accomplishments

Current

Directora / Consultora Principal

Current

Estudio 13

Designs and implements comprehensive institutional communication plans, brand identity, and digital presence for clients across various sectors. Develops social media content strategies and supports employer branding, and designs and facilitates tailored training for work teams.

Communication Strategy Brand Identity Digital Presence Social Media Strategy Employer Branding Training

Líder de Equipo de Comunicación

Comunicación Política

Coordinated communication and press teams during campaigns. Directed content creation, photography, and video, and organized campaign presentation events.

Team Coordination Content Creation Photography Video Event Organization

Responsable de Marketing y Experiencia del Cliente (CX)

Mercedes-Benz Concesionarias

Managed brand, communication, and customer experience for two dealerships in different cities, coordinating with commercial teams and sales managers. Led CRM Pilot implementation and standardized customer service criteria across branches.

Marketing Customer Experience CRM Pilot Team Coordination Training Process Audit

Gerente de Comunicación y Marketing

PMP Contabilidad y Consultoría / PMPTech

Designed and implemented internal and external communication strategy. Led social media management, media relations, advertising planning, and corporate events, and developed brand and employer branding.

Communication Strategy Social Media Management Media Relations Advertising Event Management Branding Employer Branding

Social Media Manager & Editora Audiovisual

Delsud / Fundación Grupo Delsud

Managed internal and external communication, including corporate events with HR. Administered social media and advertising campaigns, produced and edited institutional audiovisual material, and prepared periodic communication reports.

Social Media Management Advertising Audiovisual production Video Editing Internal Communications Event Coordination

Redactora

Estación Sur Digital

Worked as a writer for the digital media outlet.

Writing Journalism

Responsable de Comunicación

Elal Venture / Blackhound

Managed communication for the entire startup portfolio of the fund. Led social media management for portfolio brands, and scripted, produced, and edited audiovisual material and event coverage.

Communication Management Social Media Management Audiovisual production Video Editing Event Coverage

Responsable de Redacción

BragadoTV.com

Coordinated the editorial team of the media outlet. Wrote a weekly economics and finance column and was in charge of brand branding and the website.

Editorial Coordination Writing Economics Finance Branding Web Management

Asistente en Marketing y Comunicación

Agencia Argentina de Inversiones y Comercio Internacional

Participated in the development of the Comprehensive Communication Plan with the press team. Prepared agendas, press releases, and press communications.

Marketing Communication Skills Press Releases Agenda Management

Coordinadora de Medios y Prensa

Instituto de Innovación para el Desarrollo Sostenible (IDSO)

Headed the communication and press area of the institution. Coordinated the Restoration Workshop and led the Preliminary Inventory of Heritage Assets project from the Communication and Heritage area.

Communication Skills Press Project Coordination Cultural Heritage Management