Looking for a job

Lorena Brignardello

@lorenabrignardello

Message

I build reputation, sustainable value, and stakeholder trust through communication, public affairs, and ESG leadership.

Argentina

Message

What I'm looking for

I'm looking to lead communication, public affairs, events and ESG agendas where I can build reputation, stakeholder trust, social impact, and sustainable value in complex, high-exposure environments.

I've led communications, public affairs, and sustainability for Cencosud Argentina across Jumbo, Disco, Vea, Easy, Blaisten, Shopping Centers, CencoPay, and corporate operations. I turn complex, high-exposure environments into reputational value, social license, and competitive advantage.

Across Cencosud, Telecom Argentina, and regional consulting engagements, I've built 360° communication strategies, ESG agendas, crisis protocols, institutional positioning, and relationships with government, media, NGOs, business chambers, and communities. My work includes award-recognized programs such as Food Rescue, Transforming Women, Sustainable Mobility, and Telecom's Education for the Digital Age platform.

I'm an Argentina-based communications and sustainability leader with more than 20 years of experience across consumer goods, telecommunications, retail, extractive industries, and entertainment. I lead diverse cross-functional teams, align regional LATAM stakeholders, and use communication to generate lasting value for organizations and their communities.

Experience

Work history, roles, and key accomplishments

Current

Independent Consultant

Current

Independent Consultant

Apr 2026 - Present (5 months)

Strategic advisory for organizations seeking to turn communication into reputational value, social license, and competitive advantage.

Strategic Communications Public Affairs Sustainability ESG Crisis Management AI Digital Tools Event Marketing Event Management Event Coordination

Head of Comms, P. Affairs&Sustainability

Cencosud Argentina

Aug 2024 - Apr 2026 (1 year 8 months)

Led integrated communication strategy for the corporation and each brand, reporting directly to the Country Manager Argentina, managing highly complex and macroeconomically volatile environments.

Communications Strategy Public Affairs Sustainability ESG Media Relations Stakeholder Engagement Agency Management KPI Reporting Event Management

Sustainability & Communications Manager

Cencosud Argentina

Jul 2022 - Aug 2024 (2 years 1 month)

Defined and implemented the national communication and sustainability strategy for Cencosud Argentina's full brand portfolio, amid organizational transformation and leadership change.

Sustainability Communication Strategy Brand Management Community Engagement

CSR, Sustainability, Press & Institutional Relations Manager

Cencosud Argentina

Sep 2016 - Jul 2022 (5 years 10 months)

Led positioning and integrated communication strategy for Jumbo, Disco, and Vea; designed and implemented CSR programs with measurable impact and external recognition.

CSR Sustainability Press Relations Institutional Relations Crisis Management Spokesperson Strategic Alliances

Independent Consultant in Communication, CSR & Sustainability

Independent Consultant

Oct 2011 - Sep 2016 (4 years 11 months)

Consultant and regional coordinator for sustainability, CSR, and communication strategy for LATAM companies, including DirecTV Latin America, Surtigas Colombia, and Grupo Terra Honduras.

CSR Sustainability Communication Strategy Regional Coordination Training Public Speaking

CSR & Corporate Comms Manager

Telecom Argentina S.A.

Oct 2007 - Dec 2010 (3 years 2 months)

Led the 'Educar para la Era Digital' social investment platform, recognized by the Buenos Aires City Ministry of Education, UIA, AMCHAM, and the Franco-Argentine Chamber.