ayaka shimmori

AS

Open to opportunities

ayaka shimmori

@ayakashimmori

SEO director and content strategist driving measurable growth for owned media.

What I'm looking for

I seek a role leveraging SEO and content strategy to grow owned media, improve engagement and generate qualified leads in a collaborative team environment.

I am an SEO director and consultant with six years of experience planning, producing, and optimizing B2B and B2C content. I specialize in owned-media strategy, content direction, and technical SEO to improve visibility and conversion.

As a freelance consultant I established systems for managing owned media, performed situation analyses, and formulated strategies that increased inquiries and leads (e.g., 2.5x for compliance media, 1.5x for SaaS media) and improved traffic and lead acquisition by roughly 200%.

I combine hands-on skills in HTML/CSS, Google Analytics, and Search Console with editorial expertise to revamp content, strengthen internal linking, and manage a fashion media site delivering 25,000 sessions independently.

Experience

Work history, roles, and key accomplishments

FR

Current

Freelance SEO Director

Current

Freelance

Feb 2020 - Present (5 years 8 months)

Consulted on SEO strategy and owned media management, achieving up to 2.5x inquiries and ~200% improvements in rankings, page views, and leads through content revamps and internal linking.

SEO Consulting Content Strategy Internal Linking Analytics Lead Generation Media Management Technical SEO

OL

CRM Specialist

Onward Kashiyama Co., Ltd.

Nov 2018 - Feb 2020 (1 year 3 months)

Managed CRM channels (email, LINE, app push) within Omnichannel Promotion, executing campaigns to drive engagement and retention.

CRM Email Marketing LINE Messaging Campaign Management Content Production Analytics

SP

Web Writer / Director

Sole Proprietor

Jun 2017 - Nov 2018 (1 year 5 months)

Provided writing and direction for web content and owned media, producing B2B and B2C articles and overseeing content workflows.

Content Writing SEO HTML CSS Editing CMS Audience Research Copywriting

IL

SEO Director

ielove Ryukyu Co., Ltd.

Apr 2016 - Jun 2017 (1 year 2 months)

Led external and internal SEO analysis to inform optimization strategies and content planning, improving organic visibility for client sites.

SEO Keyword Research HTML CSS Google Analytics Google Search Console Content Strategy Web Direction Analytics

Education

Degrees, certifications, and relevant coursework

OU

Okinawa International University

Bachelor of Arts, Japanese Culture

2012 - 2016

Graduated from the Department of Japanese Culture, Faculty of Culture and Arts in March 2016 with studies focused on Japanese culture.

SS

Shuri High School

High School Diploma, General Education

2009 - 2012

Attended and graduated from Shuri High School in Okinawa, completing secondary education in March 2012.

MS

Matsushiro Junior High School

Junior High School Diploma, General Education

Graduated from Matsushiro Junior High School in Naha, Okinawa in March 2009.

Tech stack

Software and tools used professionally

Gmail

Google Analytics

Google Search Console

Availability

Open to opportunities

Location

Japan

Authorized to work in

Job categories

SEO Director Content Strategist Content Manager SEO Consultant Content Strategy Director Copywriter Head Of SEO Director of Digital Marketing

Skills

SEO Web Direction HTML CSS Google Analytics Google Search Console Editing Content Production CRM (Email Newsletters LINE App Push Media Strategy Internal Linking Gmail

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ayaka shimmori - Freelance SEO Director - Freelance | Himalayas