At RT Bank (RTB), I lead the design and delivery of six executive Power BI dashboards, aligning requirements, KPIs, and definitions with management. I also design star-schema models and DAX measures for consistent reporting.
I built the bank's Customer Experience measurement program, using Branch, ATM, and Call Center surveys with NPS and CES. I defined a shared driver taxonomy and customer segmentation, and designed automated survey data pipelines with Power Automate and SharePoint.
At First Iraqi Bank, I owned the performance and product flows for digital banking services, including P2P transfers, QR payments, and POS. I used CleverTap, cohort and funnel analysis, and performance dashboards to inform product decisions and improve customer journeys.
