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Avinash Merchant

@avinashmerchant

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Seasoned finance professional and techno-functional expert specializaing in CFO advisory services.

India

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What I'm looking for

I am looking for opportunities that allow me to drive strategic initiatives and foster organizational growth while promoting a positive workplace culture.

I am a seasoned finance professional with over seven years of post-qualification experience, specializing in C-Suite advisory, finance transformation, and strategic problem-solving. My journey has been marked by a commitment to understanding the intricacies of business operations and driving sustainable growth. At Contetra, I co-head the Finance and Digital Transformation vertical, where I lead a talented team in executing high-impact projects that optimize business models and enhance operational efficiency.

Throughout my career, I have successfully implemented strategic initiatives that have significantly improved financial positions and reporting accuracy. My role as a key liaison between senior leadership and business teams has allowed me to translate strategic objectives into actionable technical developments. I take pride in my ability to advise C-suite executives, ensuring that our projects not only meet but exceed expectations, ultimately contributing to the overall success of the organization.

Beyond my professional endeavors, I am passionate about employee welfare and have spearheaded initiatives that foster a positive organizational culture. I believe that a motivated workforce is essential for achieving long-term success, and I am dedicated to creating an environment where employees can thrive.

Experience

Work history, roles, and key accomplishments

Current

Manager – Finance and Digital Transformation

Current

Contetra

Aug 2023 - Present (1 year 10 months)

As a Manager at Contetra, I co-head the Finance and Digital Transformation vertical, leading a team to execute projects in business model optimization and strategic digital transformation. I have implemented key processes to enhance project execution and advised C-suite executives on financial strategies, achieving significant improvements in financial reporting and cash flow.

Digital Transformation Project Management Change Management Software Implementation Strategic Problem Solving Team Leadership

Senior Lead – Transformation

WeWork India

Apr 2021 - Aug 2023 (2 years 4 months)

In my role at WeWork India, I was responsible for driving financial transformation and business automation projects. I designed and re-engineered processes to eliminate inefficiencies, resulting in significant cost savings and improved reporting accuracy. I also led the implementation of SAP S4 HANA, enhancing budget adherence across the organization.

Automation Process Improvement Budgeting Change Management SOP Development Workflow Design Strategic Planning

Finance Advisor – India

Xynteo

May 2018 - May 2020 (2 years)

As a Finance Advisor at Xynteo, I established the finance and compliance department, focusing on budgeting and financial statement preparation. I conducted profitability analyses and built financial models for projects, including those funded by international agencies, ensuring compliance and strategic financial planning.

Strategic Finance Budgeting Financial Modeling Compliance Financial Statements Tax Filings Financial Strategy

Education

Degrees, certifications, and relevant coursework

Institute of Company Secretaries of India

Company Secretary, Company Secretaryship

2014 - 2019

A professional certification recognized by the Government of India. Majored in subjects of company law, business law, securities law, legal drafting and compliance.

Institute of Chartered Accountants of India

Chartered Accountant, Finance and Accounting

2013 - 2017

A professional certification recognized by the Government of India. Majored in subjects of accounting, finance, taxation and auditing. This education qualification is equivalent to that of an ACCA or CPA.