Audrey Hayes

At Plaid Enterprises, I lead social media, brand communications, creator and influencer marketing, and social commerce across 10 consumer brands reaching 4.5M+ followers. I direct a $500K annual budget, a team of two, and a 1,500+ creator ecosystem.

I built and optimized Plaid's TikTok Shop affiliate strategy, increasing conversion from 1.8% to 3.4%, reducing CPA from approximately $45 to $24, and shortening payback from 90+ days to under 45 days. I also direct social strategy across major platforms, contributing to 404K new followers, 8.97M engagements YTD, and approximately 60M annual impressions.

Previously at Tombow USA, I expanded from social media into integrated communications, PR, creator partnerships, product launches, retail initiatives, and cross-functional campaign planning. I developed a 150+ creator network that generated 3.4x ROI, increased referral traffic 28%, and supported earned-media efforts that secured 15+ placements.

I bring a performance-led approach to consumer marketing, pairing brand storytelling with measurable outcomes across social, creators, commerce, partnerships, and launches.