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ATM SHIRAJUL HAQUE

@atmshirajulhaque

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Data Product Manager turning complex datasets into revenue-driving product decisions in financial services.

Bangladesh

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What I'm looking for

I’m looking for remote Data Product Manager or Senior Data Analyst roles in FinTech, SaaS, Telco, or BFSI—where I can turn complex datasets into revenue-driving product decisions, dashboards, and KPI frameworks leadership can act on.

I’m a Data Product Manager and Business Intelligence Analyst with 15+ years of experience translating complex datasets into revenue-driving product decisions in financial services. I’ve launched 10+ banking products, delivering a 150% deposit growth outcome through analytics-led strategy, testing, and performance tracking.

At Padma Bank PLC, I led service quality and product analytics as AVP & Head of Service Quality. I designed and deployed a SQL-powered complaint analytics database tracking 2,000+ complaints, reduced repeat complaints by 20%, and built KPI dashboards in Excel and Tableau that improved complaint resolution speed by 20%.

Earlier, as AVP & Product Manager for Retail & SME Banking, I used CLTV analysis, interest sensitivity, and profitability modeling to inform segment-based product strategy across CASA, Fixed Deposit, and Scheme products. I also managed end-to-end product development—from consumer research and market sizing to UAT, launch, and ongoing monitoring.

I’m strongest at connecting data engineering and BI to business outcomes—SQL-powered pipelines, KPI dashboards for C-suite stakeholders, and regulatory-aligned reporting. With expertise spanning product lifecycle management, churn/segmentation analytics, and compliance reporting, I’m now seeking remote Data Product Manager or Senior Data Analyst roles in FinTech, SaaS, Telco, or BFSI.

Experience

Work history, roles, and key accomplishments

AVP & Head of Service Quality

Padma Bank PLC

Mar 2023 - Aug 2024 (1 year 5 months)

Designed and deployed a SQL complaint analytics database for 2,000+ cases, reducing repeat complaints by 20% and achieving 100% daily logging compliance. Built Excel and Tableau KPI dashboards that improved branch service performance KPIs by 30% through root-cause analysis and faster complaint resolution.

SQL Tableau KPIs Excel Root Cause Analysis Stakeholder Management

AVP & Product Manager (Retail)

Padma Bank PLC

Jul 2022 - Mar 2023 (8 months)

Performed CLTV analysis across the deposit portfolio to identify top revenue customers and inform segment-based product strategy. Built profitability and interest-sensitivity models (spread analysis) for CASA, Fixed Deposit, and scheme products and led end-to-end product lifecycle from research through UAT to launch and performance tracking.

SQL Excel Interest Sensitivity Spread Analysis Product Lifecycle Management UAT Go To Market Strategy Customer Segmentation

FAVP, Product Development & Planning

Padma Bank PLC

Feb 2019 - Jul 2022 (3 years 5 months)

Launched 10+ deposit products (CASA, FD, Scheme), increasing deposit balances by 150% and introducing the bank’s first insurance-backed product. Designed Tableau executive dashboards for real-time KPI tracking and coordinated go-to-market launches with marketing, PR, partners, and C-suite stakeholders.

Product Management Go To Market Tableau Dashboards Deposit Product Strategy Customer Research Stakeholder Management KPI Tracking Market Sizing

Manager, Research & Planning

Prime Bank PLC

Jul 2017 - Feb 2019 (1 year 7 months)

Executed risk and portfolio analytics using PowerPivot and DAX to segment corporate, retail, and MSME credit portfolios, improving risk management and product positioning. Produced competitive intelligence benchmarking digital banking and fintech KPIs and delivered market feasibility research to senior leadership.

DAX Portfolio Analytics Risk & Analytics Competitive Intelligence Market Research Data Visualization Segmentation

Executive Officer, Research & Development

Prime Bank PLC

Jul 2014 - Feb 2017 (2 years 7 months)

Led credit portfolio analysis across corporate, retail, and MSME segments, producing concentration risk reports for senior management and central bank submissions. Designed and analyzed a 500+ employee vision and mission survey using SPSS and launched three new liability products driven by primary consumer research.

SPSS Survey Analysis Data Reporting Product Development Liability Product Strategy Segmentation Market Research Risk Reporting

Senior Officer, Product & Service Quality

Prime Bank PLC

Mar 2011 - Jul 2014 (3 years 4 months)

Managed a service quality assessment using mystery shopping across 145 branches, benchmarking KPI scores and presenting results for HR performance metric integration. Launched CASA and scheme liability products, delivering 50%+ year-over-year deposit portfolio growth.

Mystery Shopping Service quality Deposit Product Launch Marketing Research Data Analysis Customer Experience Performance Management

Management Trainee

Prime Bank PLC

Mar 2010 - Feb 2011 (11 months)

Conducted quantitative feasibility studies for new branch and ATM placement using banking industry KPIs. Led a peer bank service quality benchmarking study that supported the bank’s service excellence program foundation.

Feasibility Analysis KPIs Benchmarking Data Analysis Research Methodology Reporting