Athira P A

Worked as Digital Marketing Specialist at Aurora Ai.

Worked as Senior Associate, SEM at Verbsz.

As a PPC Campaign Specialist, your responsibilities include creating and planning a variety of PPC campaigns in Google Ads, writing engaging ad copies, and launching and optimizing campaigns to ensure maximum performance. You will monitor budgets closely, oversee search platform accounts, and track key performance indicators (KPIs) to measure the success and efficiency of your campaigns. Your goal

I have successfully managed over 25 Google Grant Ads accounts, encompassing a wide range of responsibilities. My expertise includes planning, executing, and managing paid search campaigns, which involves account setup, campaign structuring, budget management, and daily bidding. I am adept at setting up conversion actions through Google Tag Manager (GTM) and conducting daily campaign bid management

As a team leader, I manage a group of three members, overseeing the handling of over 30 clients while collaborating with cross-functional teams to ensure seamless operations. My role involves analyzing campaign results and offering strategic optimization recommendations to enhance performance. I conduct keyword research and create compelling ad copies for AdWords, interpreting campaign performance

Proficient in both on-page and off-page optimization techniques, and well-versed in analytics and SEO tools. Experienced in content writing and WordPress website management. Successfully managed two long-term projects and contributed to ten digital marketing projects, demonstrating a strong foundation in SEO, SEM, SMM, and link-building techniques.