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@aswathykarnaver
Dynamic communication professional
I am a results-driven communication and content professional with a passion for driving organisational excellence through data-informed and empathetic communication. With a strong background in internal and external communications, I have a proven track record of achieving significant increases in engagement and followers.
Throughout my career, I have led initiatives for Equity, Diversity, and Inclusion (EDI) programmes, successfully implementing upskilling programmes for women on career breaks and achieving an 80% induction rate into permanent roles. I have also partnered with HR and multiple stakeholders to support business-aligned initiatives and initiated and conducted Employee Engagement surveys to enhance engagement and employee advocacy.
I have a strong commitment to Corporate Social Responsibility (CSR) and have established it as a key area for employee engagement, successfully transforming it into an Employee Value Proposition (EVP). My expertise includes internal and external communication, employee engagement, business storytelling, media relations, crisis communication, and content development.
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Work history, roles, and key accomplishments
RM India
Jan 2022 - Present (3 years 10 months)
Currently serving as the Internal Communications Lead, managing end-to-end communication strategies that enhance visibility and engagement. Achieved significant increases in LinkedIn and intranet followers, and led initiatives for EDI and CSR aligned with business objectives.
Trivandrum International School
May 2019 - May 2021 (2 years)
Promoted interactive learning environments and transitioned the school newsletter to a digital format, enhancing engagement through innovative outreach programs during the pandemic.
The New Indian Express
Feb 2010 - Dec 2015 (5 years 10 months)
Developed impactful reports and features, managed editorial workflows, and contributed to notable coverage of events like the International Film Festival of Kerala.
The Week
Jul 2009 - Dec 2009 (5 months)
Collaborated with the editorial team to ensure accuracy and clarity in articles, conducted fact-checking, and maintained adherence to editorial standards.
Ernst & Young
Feb 2007 - Dec 2007 (10 months)
Managed content development and copywriting for various platforms, utilizing SEO strategies to enhance online visibility and engagement.
Degrees, certifications, and relevant coursework
Masters, English Language and Literature
2003 - 2005
Completed a Masters in English Language and Literature, focusing on advanced literary analysis, critical theory, and the study of various genres of literature.
Post Graduate Diploma, Journalism
2002 - 2003
Pursued a Post Graduate Diploma in Journalism, gaining skills in reporting, editing, and media ethics, preparing for a career in journalism and communications.
Bachelors, English Language and Literature
1999 - 2002
Earned a Bachelor's degree in English Language and Literature, studying various literary works and developing strong analytical and writing skills.
Software and tools used professionally
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