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Ashwin ReddyAR
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Ashwin Reddy

@ashwinreddy

I translate banking and digital-platform needs into data-driven process, reporting, and web application solutions.

India
Message

At Ogilvy & Mather, I support British American Tobacco web application feature development, site revamps, customer acquisition, engagement, retention, and continuous site operations. Previously, through TCS, I created Google Workspace performance reports, wrote complex SQL queries, and presented insights to improve sales volume.

I've also delivered commercial banking security and permissions work for ING Netherlands and retail banking fraud-regulation initiatives for Commonwealth Bank of Australia. Across these engagements, I turn requirements into BRDs, FSDs, user stories, process flows, UML, BPMN, and stakeholder-aligned delivery.

Experience

Work history, roles, and key accomplishments

OM
Current

Senior Business Analyst

Ogilvy and Mather

Mar 2022 - Present (4 years 5 months)

Working on feature development, revamping, and implementation for British American Tobacco's web application, ensuring continuous site operation. Collaborating with the team on engineering flow, site mapping, and demand generation strategies to improve customer engagement and retention.

Education

Degrees, certifications, and relevant coursework

University of East London logoUL

University of East London

Master of Business Administration, Business Administration

2023 - 2025

Pursuing a Master of Business Administration degree at the University of East London, London.

Tech stack

Software and tools used professionally

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