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@ashleyzahile
Results-driven Care Coordination Specialist & Marketing Professional.
I am a results-driven Care Coordination Specialist and Marketing Professional with over three years of experience in UK domiciliary care administration and healthcare marketing. My expertise lies in CQC-compliant care coordination, including medication audits and care planning, combined with strategic marketing skills that encompass campaign development and market research. I have a proven track record of streamlining operations, improving service quality, and driving client acquisition in healthcare settings.
In my current role as a Virtual Assistant and Care Coordinator, I conduct over 15 weekly medication administration audits, ensuring 100% CQC compliance and reducing missed visits by 25% through proactive scheduling adjustments. I develop personalized care plans for more than 50 service users, coordinating home care and medical appointments, which has improved client satisfaction scores by 30%. My efforts in business growth have led to securing contracts worth over £15k annually through effective tender bidding and proposal development.
Previously, as a Marketing Director, I developed targeted marketing strategies that increased brand visibility by 35% and managed social media campaigns that grew engagement by 50%. My background also includes experience as a Sales & Marketing Intern, where I supported campaigns that significantly boosted local brand recognition and sales. I am passionate about leveraging my dual expertise in healthcare administration and growth strategy to contribute to impactful organizations.
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Work history, roles, and key accomplishments
Heartview Care Services & Caring Plus
Apr 2024 - Present (1 year 7 months)
Conducted 15+ weekly medication administration audits ensuring 100% CQC compliance; reduced missed visits by 25% via proactive scheduling adjustments. Developed personalized care plans for 50+ service users; coordinated home care, medical appointments, and community resources improving client satisfaction scores by 30%.
Farirai Nandipa Events
Feb 2022 - Nov 2022 (9 months)
Developed targeted marketing strategies increasing brand visibility by 35%; managed social media campaigns growing engagement by 50%. Identified 4 new revenue streams through market analysis; created promotional materials boosting event attendance by 20%.
Enbee Stores
Jun 2019 - Aug 2019 (2 months)
Supported school uniform marketing campaign increasing local brand recognition by 25%. Assisted in promotional events driving 15% sales lift during peak seasons.
Degrees, certifications, and relevant coursework
NVQ Level 1 & 2, Health and Social Care
2024 - 2024
Achieved NVQ Level 1 and 2 in Health and Social Care. Developed essential skills and knowledge for providing care in health and social settings.
Diploma, Social Media Strategy
2020 - 2020
Completed a diploma program in social media strategy. Developed skills in managing social media campaigns and enhancing online presence.
Certification, Digital Marketing
2020 - 2020
Obtained a certification in digital marketing. Acquired expertise in various digital marketing channels and strategies.
Bachelor of Commerce, Marketing Management
2015 - 2019
Focused on marketing management principles and practices. Gained foundational knowledge in market analysis, consumer behavior, and strategic marketing.
Software and tools used professionally
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