Open to opportunities

Ashley Ba-ay

@ashleyba-ay

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I coordinate influencer campaigns, creator partnerships, and campaign operations across social platforms.

Philippines

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What I'm looking for

I'm looking for a role where I can support influencer marketing, creator partnerships, social media campaigns, and organized operations while contributing to content-driven growth.

I've supported end-to-end influencer marketing campaigns at AJ Marketing for OPPO, including ColorOS and OPPO Mexico camera features campaigns. I research, source, onboard, and communicate with creators across TikTok, Instagram, and YouTube while coordinating paid collaborations, UGC deliverables, timelines, CPM discussions, and posting requirements.

I manage Airtable trackers for creator pipelines, deliverables, content links, performance updates, and follow-ups. With a BA in English Language Studies and experience teaching English, I bring organized communication, content coordination, and operational support to digital marketing work.

Experience

Work history, roles, and key accomplishments

Influencer Marketing Specialist

AJ Marketing

Jun 2021 - May 2026 (4 years 11 months)

Supported end-to-end influencer marketing campaigns for OPPO, including the ColorOS campaign and OPPO Mexico camera features campaign, covering AI-assisted creator research, sourcing, outreach, onboarding, and creator communication across TikTok, Instagram, and YouTube. Coordinated paid collaborations, UGC deliverables, content timelines, CPM discussions, posting requirements, and campaign expecta

Influencer Marketing Creator Outreach UGCs Campaign CPM Performance Monitoring Airtable CRM Operations Workflow Management Process Coordination Client Communication Onboarding Support Issue Resolution

Education

Degrees, certifications, and relevant coursework

West Visayas State University

Bachelor of Arts, English Language Studies

2022 -

Grade: Cum Laude

Activities and societies: Active in university-wide student organizations and communication initiatives

Pursuing a Bachelor of Arts in English Language Studies with relevant coursework in Technical Writing, Digital English, and Media and Communication. Graduated Cum Laude and active in university-wide student organizations and communication initiatives.