At Admattic, I automated campaign reporting with APIs, Google Apps Script, and Google Sheets, saving 3 hours daily by sending performance insights and threshold alerts directly to Slack. I also improved visibility across 40+ campaigns and markets.
I built a centralized AI campaign dashboard in Google AI Studio, bringing reports together for senior managers and C-level leaders. Its filters highlight performance issues and provide AI-generated summaries.
At NMD Pvt. Ltd., I supported marketing mix modelling and ROI analysis, and developed Power BI KPI visualizations that reduced manual reporting by 10 hours per week. I also analyzed campaign performance to identify optimizations worth Rs 10,000+ in monthly savings.
