Open to opportunities

Aryan Gupta

@aryangupta3

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MBA in Marketing & Analytics driving data-led business growth.

India

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What I'm looking for

I am seeking a data-driven marketing or analytics role where I can use SQL, Excel, and Power BI to drive measurable revenue and footfall growth while collaborating across teams and advancing into strategic analytics ownership.

I am an MBA in Marketing & Analytics with hands-on experience turning outlet- and campaign-level data into actionable insights that drive revenue and footfall growth. I have analyzed performance across 180+ franchise outlets, supported initiatives delivering 4–6% SSSG, and identified OOH opportunities that contributed to 8–10% footfall uplift.

I collaborate with vendors, franchise partners, and cross-functional teams to execute campaigns and improve decision-making via Excel dashboards, SQL, and Power BI. My internship experience spans competitive market analysis, regional demand assessment, and influencer campaign execution, where I optimized creator selection and engagement using daily performance tracking.

Experience

Work history, roles, and key accomplishments

Current

Market & Analytics Analyst

Current

Burger Singh - Tipping Mr Pink Pvt Ltd

Jul 2025 - Present (11 months)

Analyzed outlet-level performance across 180+ franchise outlets, tracked KPIs (Orders/Day, Net Sales/Day, AOV, Monthly Sales) and maintained Excel dashboards to evaluate campaign ROI, supporting 4–6% same-store sales growth and 8–10% footfall uplift from OOH optimizations.

Excel SQL Power BI KPIs Revenue Analysis

Brand Solutions Intern

Adzplug / Snackmedia

Jul 2024 - Sep 2024 (2 months)

Executed four influencer marketing campaigns and analyzed performance of 100+ influencers daily to improve creator selection and campaign engagement efficiency.

Influencer Marketing Campaign Execution Performance Analysis Reporting

Marketing Intern

Voltas

Jan 2024 - Jan 2024 (0 months)

Conducted competitive and market analysis across 8+ brands and analyzed regional demand patterns to generate insights supporting local market strategy and dealer engagement.

Market Research Competitive Analysis Data Analysis Reporting

Education

Degrees, certifications, and relevant coursework

Delhi Technological University - Delhi School of Management

Master of Business Administration, Marketing & Analytics

2023 - 2025

Grade: 8.4/10

MBA in Marketing & Analytics with coursework and projects focused on marketing strategy, analytics, and data-driven decision-making; achieved a GPA of 8.4/10.