At Onefinnet, I built the company’s first design system, with 150+ components and color and spacing tokens adopted by engineering, and migrated 300–400+ legacy screens onto it. I also designed the SPOT mobile application across 200+ screens, shifting its core model toward community-building and progress tracking; 68% of users adopted the new networking features.
After diagnosing retention issues in legacy SPOT, I pitched a ground-up rebuild and redesigned the onboarding and signup funnel, reducing signup drop-off from 76% to 47%. I also introduced a freemium subscription model and designed the Coaching platform’s three portals, which are live with 40+ coaches and 120+ students.
At Onefinnet, I also designed products for B2B recruitment and financial AI, and rebuilt the company website. Earlier, as a UX Design Intern at Salesken AI, I redesigned product pages and digital flows with a design system, reducing design time by 30%. I’ve also shipped a portfolio site, two Claude Code notification tools, and a job application pipeline web app.
