At Hindustan Times, I lead end-to-end design for the Finance Hub and Mint Money App, shaping personal-finance, loan, credit-score, and credit-card journeys.
I evolved Mint Money to 100K+ downloads, a 4.4/5 rating, and 20K+ MAUs. My work also contributed to an estimated 18–25% uplift in loan exploration and application intent.
I create and scale design systems across mobile and web platforms, improving developer handoffs and maintaining brand consistency. I work closely with product, engineering, and business teams to balance user needs with revenue goals.
Previously, I designed VISBY, an enterprise Applicant Tracking System at Hireajackal, and led UX research and information architecture for consumer and B2B applications at Quirkhouse.
