Arushie Wig

Worked as Design Lead at Orient Electric.

Oversee brand direction, creative strategy, and visual design across digital and physical touchpoints. Lead D2C marketing and brand identity initiatives, covering marketplaces, website design, social media, and B2B campaigns. Manage brand revamps, tone of voice, and art direction for photoshoots, retail spaces, and events.

Designed static and motion content for marketing platforms including Meta, Google, and WhatsApp. Created visuals for social media, digital campaigns, and booth experiences. Collaborated with marketing and product teams to ensure consistent brand expression across channels.

Directed creative strategy and visual branding for Varaasa- Heritage Ayurveda. Managed a team of designers, photographers, and videographers to deliver cohesive brand campaigns, website and marketplace visuals, and digital performance creatives. Led photoshoot art direction and marketing strategy to strengthen the brand’s visual identity.

Worked on branding, illustration, and visual design projects for independent clients and brands. Illustrated multiple published children’s books and collaborated with Snapchat on creative illustration projects.

Designed and launched the brand’s first two apparel lines. Led the creative process from concept to production, managing design, merchandising, and coordination with suppliers.

Directed seasonal collections showcased at Lakmé Fashion Week. Led art direction for photoshoots, campaign visuals, and social media design. Managed sampling and collaboration with artisans across multiple categories.

Developed ready-to-wear collections and contributed to the label’s launch and Lakmé Fashion Week debut. Supported digital content and visual design across social platforms.

Created export-oriented collections for brands including Zara, River Island, and Superdry. Supported design development from concept through final sampling.

Assisted with collection design and production for Wills India Fashion Week presentations. Created social media and visual communication content to support the brand’s campaigns.

Supported design and sample development for seasonal runway collections, including production coordination and backstage prep.