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Arun Rachamallu

@arunrachamallu

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I build scalable technical SEO, GEO, and programmatic operations for global healthcare brands.

India

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What I'm looking for

I'm looking to lead scalable SEO, GEO, and digital operations for global brands, combining technical auditing, AI-enabled content workflows, website governance, and cross-functional collaboration.

At Sanofi, I lead end-to-end SEO operations for healthcare brands, connecting global stakeholders, agencies, content teams, and analytics teams to turn audit findings into scalable website improvements.

I define SEO and GEO audit parameters, standardize website templates and service catalogues, and pilot global SEO operations for rollout across markets and brand sites.

I use Screaming Frog, SEMrush, Otterly AI, and Google Search Console to support technical audits, content optimization, AI-search visibility, and performance reporting. I also build prompts for on-page SEO and image alt text, while training teams on technical audit practices and AI-enabled workflows.

Earlier, I managed omnichannel programmatic campaigns for healthcare clients at Indegene and provided CM360 and DV360 platform support at Google Operations Center and Accenture, resolving delivery issues, conducting root-cause analysis, and mentoring associates.

Experience

Work history, roles, and key accomplishments

Current

Web Search Specialist – SEO Operations

Current

Sanofi Healthcare India Pvt. Ltd.

May 2025 - Present (1 year 4 months)

Owns end-to-end SEO operations for Sanofi brands, defining SOPs, conducting technical audits, and piloting global SEO programs. Collaborates with analytics and content teams to build dashboards and implement AI-enabled workflows.

SEO GEO Technical Auditing Screaming Frog SEMrush Otterly.AI Google Search Console SOP Development AI Content Workflows Stakeholder Management

Senior Associate – Campaign & Channel Operations

Indegene Limited

Apr 2022 - May 2024 (2 years 1 month)

Managed end-to-end execution of programmatic and omnichannel campaigns for global healthcare clients, ensuring timely and compliant delivery. Supported SEO initiatives including technical audits and keyword research.

Programmatic Advertising Multichannel Campaign Management Project Management SEO Keyword Research Competitive Analysis SOP Documentation Vendor Onboarding Quality Assurance

Senior Programmatic Specialist

Google Operations Center

May 2020 - Apr 2022 (1 year 11 months)

Provided CM360 and DV360 platform support to top-tier global clients, resolving campaign trafficking and delivery issues. Performed root cause analysis and mentored new associates.

CM360 DV360 Campaign Management Troubleshooting Root Cause Analysis Client Communication Mentorship

Digital Marketing Advisory Specialist

Accenture

Aug 2017 - May 2020 (2 years 9 months)

Delivered CM360 and DV360 support for top-tier clients, troubleshooting campaign issues and performing root cause analysis. Mentored new associates and shared platform knowledge.

CM360 DV360 Campaign Management Troubleshooting Root Cause Analysis Mentorship