Arpita Shah

Built Sucoon from idea to launch venture, developing 4 SKUs including branding, pricing, and packaging strategy. Mapped 30+ suppliers and manufacturers to build an MVP covering MOQs, wastage, logistics and production economics.

Analysed 50K+ weekly user interaction signals to identify satisfaction trends and prioritise engagement interventions. Managed moderation workflows for 100K+ monthly interactions, maintaining 99%+ compliance with brand guidelines.

Delivered 200+ program dashboards tracking metrics for 4M+ users and 4000+ startups to support national initiatives. Conducted stakeholder research across multiple institutions to identify needs, risks, and intervention opportunities.

Conducted user research on 40M+ HSM; surfaced content insights that influenced targeting strategy using BARC data. Implemented predictive analytics to optimise content genres and scheduling, resulting in an 18% increase in viewership.

Managed program lifecycle for DM course, impacting 12,000+ users and generating INR 120 Cr revenue cohort-wise. Accelerated MVP delivery timelines by 20% through Agile coordination across product, content, and operations teams.

Pursued undergraduate studies at BITS Pilani, developing a strong foundation in analytical and problem-solving skills.

Completed an MBA at IIM Kozhikode, focusing on strategy and product thinking in the EdTech industry.