Arikrishnan Veluchamy
@arikrishnanveluchamy
I lead luxury automotive after-sales transformation, scaling customer loyalty and profitable dealer ecosystems.
IndiaWhat I'm looking for
I’m a luxury automotive after-sales leader with 20+ years of global experience shaping after-sales strategy, customer experience, and operational transformation for brands including Lamborghini, Mahindra, JLR, and Ford. As Head of After-Sales for Lamborghini (since Jun 2013), I run end-to-end after-sales strategy across India and previously supported Australia, New Zealand, Cambodia, and other SEA markets—driving dealer ecosystem growth, loyalty benchmarks, and sustainable profitability.
I’m known for building high-performance teams and leading P&L portfolios, including delivering 190% revenue growth (from €0.74M in 2021 to €1.4M in 2024; projected €2.0M in 2025) and +270% over 5 years. I also standardize customer experience and warranty operations (e.g., CSS monitoring and complaint resolution), achieved #1 APAC customer loyalty with 86% penetration via Selezione Extended Warranty, and expand after-sales networks by onboarding 10+ new partners across multiple markets.
Experience
Work history, roles, and key accomplishments
Head of After-Sales
Automobili Lamborghini India
Jun 2013 - Present (12 years 10 months)
Led Lamborghini India after-sales strategy and dealer network across India and APAC, driving €0.74M to €1.4M revenue (190%) from 2021–2024 and projected €2.0M in 2025. Managed P&L, warranty/technical support, and customer loyalty initiatives, achieving #1 APAC loyalty ranking (86% Selezione Extended Warranty penetration) and improving service absorption to 81% (+17% YoY).
Supported 30+ global markets through remote troubleshooting, field visits, warranty audits, and technical training, improving after-sales consistency and quality. Led development of the Mahindra Diagnostic System (MDS) with guided diagnostics, helping improve service efficiency and first-time fix rates while reducing warranty costs.
Team Lead - Vehicle Diagnostic
Sti - Systems Technology International
Aug 2005 - Dec 2007 (2 years 4 months)
Led a 25-member diagnostics team and developed field-ready symptom-based diagnostic routines for Ford, Jaguar, and Land Rover across EMS/ABS/PCM/TCM/RCM. Served as SME for diagnostics strategy and standardization, improving service efficiency and first-time fix rates, including a 3-month onsite QA assignment in Manchester using Ford ETIS/ADMS platforms.
Handled complex technical queries from dealerships nationwide, delivering on-site and remote troubleshooting and resolving NVH and ECU issues to minimize repeat repairs. Collaborated with plant engineering to implement field fixes and provided dealer technician training while supporting warranty claims and technical bulletin/SST evaluations.
Technical Supervisor
Rajshree Ford
Dec 1999 - Jul 2004 (4 years 7 months)
Served as Ford technical hotline SPOC and delivered advanced diagnostics for ABS, PCM, RCM, GEM, and PATS, including engine/transmission overhauls and diesel common-rail/fuel-injection troubleshooting. Designed dealer training programs, supported warranty claim processing, and maintained compliance during premium model launches including the Ford Mondeo.
Education
Degrees, certifications, and relevant coursework
United Business Institute
International Executive MBA, General Management
2011 - 2012
Grade: 79%
Completed an International Executive MBA in General Management at United Business Institute, Belgium (79%).
Nachimuthu Polytechnic
Diploma in Automobile Engineering, Automobile Engineering
1997 - 1999
Grade: 89.41%
Completed a Diploma in Automobile Engineering at Nachimuthu Polytechnic, Pollachi, Tamil Nadu (89.41%).
Availability
Location
IndiaAuthorized to work in
Job categories
Skills
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