ARIF IQBAL
@arifiqbal1
Performance marketer at SelfRide India who drove a 5x increase in bookings through Meta and Google Ads.
IndiaWhat I'm looking for
At SelfRide India, I managed end-to-end Meta and Google Ads campaigns that drove a 5x increase in bookings, with 10% CTR and Rs 8-9 CPC. I used A/B testing and analysis to refine campaigns and set up GA4 and Google Tag Manager for full-funnel tracking.
At AT Tour Maker, I manage Meta and Google Ads campaigns to generate quality leads for travel bookings. I also produced AI-generated UGC-style video ads for SelfRide India using Google Veo/Flow and ElevenLabs.
On a three-week freelance project with NGD Media, I produced AI-generated image and video ad creative for a UK agency’s client campaigns. Earlier, as a Digital Marketing Intern at Maison Duo, I managed Meta advertising and ran tests on ads and website changes.
Experience
Work history, roles, and key accomplishments
Performance Marketer
SelfRide India
Jun 2026 - Present (5 months)
Owned end-to-end Meta and Google Ads, driving a 5x increase in bookings with 10% CTR and Rs 8-9 CPC through continuous A/B testing. Set up GA4 and GTM for full-funnel tracking and produced AI-generated UGC-style video ads.
Performance Marketer
AT Tour Maker
Managed Meta Ads and Google Ads campaigns to generate quality leads for travel bookings.
Digital Marketing Intern
Maison Duo
Jun 2026 - Jun 2026 (0 months)
Managed Meta advertising for a D2C fashion boutique, building targeted campaigns that increased online visibility and sales. Ran A/B tests on ads and website changes and built a competitor intelligence report.
AI Creative Strategist
NGD Media
Jan 2026 - Jan 2026 (0 months)
Produced AI-generated image and video ad creative for a UK agency's client campaigns, translating creative briefs into scene-level prompts and iterating on style-matching for brand-consistent assets.
Built strong analytical, communication and problem-solving foundations later applied to performance marketing.
Education
Degrees, certifications, and relevant coursework
Skill Circle
Master's, Digital Marketing
Master's in digital marketing from Skill Circle, completed in 2025.
Narasinha Dutt College
Bachelor of Arts, General
Bachelor of Arts (General) degree from Narasinha Dutt College, completed in 2024.
Tech stack
Software and tools used professionally
Availability
Location
IndiaAuthorized to work in
Portfolio
my-portfolio-six-coral-96.vercel.appSalary expectations
Social media
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