At Giornale di Brescia, I managed social content from planning and publishing to performance monitoring, and adapted external content through video editing, graphics, and copywriting. I also optimized editorial articles for SEO and managed content for special initiatives, sponsorships, and events.
At SouthTours in Málaga, I managed the Malaga Crawl social page and contributed to a digital rebranding project that reshaped its visual identity, tone of voice, and communication strategy. I planned the editorial calendar, produced video and photo content, and used Meta Business Suite to manage and analyze posts.
