Open to opportunities

Apolinar Hernandez

@apolinarhernandez

Luxury real estate sales and marketing director specializing in Airbnb Luxe inspections, digital content, and conversion-focused negotiations.

Dominican Republic

Message

What I'm looking for

I’m looking to lead luxury real estate sales and marketing, combining concierge-level guest standards with conversion-focused digital content, to grow premium brand presence and close high-value deals in dynamic markets.

I’m a luxury-focused Sales & Marketing leader with 15+ years of experience across high-end real estate, vacation home consultancy, hospitality, and digital media in the Dominican Republic. I consistently deliver premium guest experiences, close complex transactions, and elevate luxury brands through strategic sales, Airbnb Luxe inspections, and content-driven marketing. As a bilingual negotiator, I bring deep local market knowledge across Punta Cana and Cap Cana to every deal and guest experience.

In my Airbnb Luxe work, I conduct detailed luxury home inspections and certifications (44+), act as an on-the-ground authority for approval decisions, and help customize properties to meet elite expectations. In my current director role, I lead full-cycle luxury sales and marketing—prospecting through negotiations and closings—while managing Instagram, Facebook, YouTube, and TikTok, producing high-impact property videos, and positioning listings with a luxury-lifestyle narrative to drive stronger lead quality and consistent deal flow.

Experience

Work history, roles, and key accomplishments

Current

Video Editing & Digital Media

Current

Freelance

Apr 2024 - Present (2 years 3 months)

Produced property videos for luxury real estate listings to drive engagement and qualified inquiries. Created social media reels and short-form branded content optimized for conversion.

Short form Video Branded Content Conversion Optimization Digital Media

Current

Luxe Home Consultant

Current

Airbnb Luxe (Luxury Retreats)

Oct 2022 - Present (3 years 9 months)

Conducted 44+ luxury home inspections and certifications for Airbnb Luxe, ensuring compliance with quality and design standards. Served as on-the-ground authority in Punta Cana/Cap Cana, coordinating with central teams and reporting guest preferences to HQ.

Luxury Home Inspections Airbnb Luxe Certifications Quality Assurance Issue Resolution

Current

Director of Sales & Marketing

Current

Punta Cana Brokers

Led full-cycle sales for residential resales, long-term rentals, and lots across Punta Cana/Cap Cana, including prospecting, property tours, negotiations, and closings. Oversees Instagram, Facebook, YouTube, and TikTok marketing and creates listing videos to support luxury-lifestyle positioning.

Negotiation Closing Instagram Facebook YouTube TikTok Luxury Marketing

Brand & Online Sales Manager

Cana Rock

Mar 2019 - Feb 2020 (11 months)

Led online sales strategy and brand positioning for a luxury hospitality/real estate brand. Managed digital channels and optimized conversion funnels to generate qualified leads.

Sales Strategy Positioning Digital Channels Conversion Funnels

Content Manager / Customer Service

Cap Cana

Feb 2008 - Feb 2019 (11 years)

Managed premium content and brand messaging for a luxury development. Coordinated luxury customer service operations and oversaw lead intake, qualification, and conversion pipelines across international markets.

Brand Messaging Luxury Customer Service Lead Intake Lead Qualification International Customer Support

Tech Support Tier II / Floor Manager

Xerox (Sprint Nextel) & Stream Global Services

Oct 2005 - Nov 2013 (8 years 1 month)

Delivered Tier II technical support and managed Level II operations for major US brands, including Nikon USA, Sirius Satellite Radio, and Office Depot. Provided bilingual client communication and contributed to process management and team leadership.

Customer Service Process Management Team Leadership Bilingual Communication