At OYO Rooms, I translate fragmented performance data into pricing and portfolio-management frameworks. I designed an ROI-driven agency renewal pricing model that increased monthly renewal revenue from approximately €300K to €350–400K, and built a geo-analytics platform and lead pipelines covering 200K+ leads.
Previously at Apollo Hospitals, I built an end-to-end attribution framework for a ₹700–1000 Cr/month business, developed marketing and Google Analytics ETLs, and reduced campaign overspend by approximately 20%. I also mentored three analysts and partnered with hospital leadership to define patient-journey and revenue-attribution logic.
My work at Practo covered product dashboards, automated reporting, funnel analysis, survey pipelines, and operational analytics. I reduced Practo Care Surgeries first-response turnaround time from approximately five hours to under 45 minutes.
