Open to opportunities

Abhilasha Shekhar

@abhilashashekhar

Message

I grow news audiences through social strategy, storytelling, and performance insights.

India

Message

What I'm looking for

I'm seeking a full-time opportunity where I can create platform-specific content, grow engaged audiences, use performance insights to improve campaigns, and contribute to end-to-end social media operations.

I've grown news audiences at Samachar Plus and Sach Bedhadak through targeted social campaigns, visual storytelling, and audience-focused content. At Samachar Plus, I increased audience growth by 46% and achieved the highest engagement rate for news content in 2024.

I'm currently working independently with small brands and digital agencies across content ideation, reels, captions, publishing, and engagement analysis. My journalism background also includes reporting, interviews, video production support, and digital news content at Rajasthan Patrika and Dainik Bhaskar.

Experience

Work history, roles, and key accomplishments

Current

Freelance Social Media & Content Consultant

Current

Freelance

Dec 2024 - Present (1 year 8 months)

Working independently with small brands and digital agencies on content creation, audience engagement, and platform-specific growth strategies. Developed social media posts, reels, and captions aligned with brand tone and current trends.

Social Media Strategy Content Creation Audience Engagement Content Operations Analytics

Social Media Executive

Samachar Plus

Feb 2024 - Dec 2024 (10 months)

Enhanced brand visibility on social media platforms by strategizing and curating news-focused content. Increased audience growth by 46% and improved engagement rates through innovative storytelling and visual content.

Social Media Strategy Content Creation Lead Generation Analytics Audience Growth Storytelling

Social Media Executive

Sach Bedhadak

Jul 2023 - Feb 2024 (7 months)

Managed social media accounts, delivering tailored news content to align with audience interests. Designed targeted campaigns, achieving a 52% increase in follower growth and improving key engagement metrics.

Social Media Management Content Creation Campaign Design Audience Engagement

Intern

Rajasthan Patrika

May 2023 - Jun 2023 (1 month)

Produced timely, engaging news content in collaboration with the video production team. Assisted in editing and post-production of news videos, and researched trending topics for audience engagement.

Content Creation Video Editing Research Social Media

Intern

Dainik Bhaskar

May 2022 - Jun 2022 (1 month)

Conducted interviews and field reporting to create comprehensive news articles. Covered high-profile events and workshops, and coordinated with marketing teams to align promotional strategies.

Reporting Interviewing Content Writing Coordination