Anu Malra

I’m a results-driven SEO professional and current SEO Team Lead with 8+ years of experience driving organic growth for IT and technology companies. I focus on Technical SEO and AI-first approaches that strengthen visibility, rankings, and lead generation.

In my roles, I develop and execute comprehensive SEO strategies aligned with business goals and client objectives. I run keyword research, competitor analysis, market and audience analysis to uncover growth opportunities, then translate insights into actionable roadmaps.

My day-to-day work centers on performance and site health: technical SEO audits, crawlability and indexing improvements, site architecture, schema markup, and Core Web Vitals. I also optimize on-page elements—metadata, content structure, internal linking, and user experience—while managing off-page SEO and authority-building campaigns.

I collaborate closely with content, development, design, and marketing teams to ensure SEO best practices are implemented across digital properties. I use tools like Google Analytics, Google Search Console, Ahrefs, SEMrush, and Screaming Frog, and I apply Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), and LLM-focused content optimization to future-proof organic growth.