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anuj dargarh

@anujdargarh

Message

Marketing Coordinator at Mode Mobile Inc. creating campaigns that sustain 3X ROAS.

Canada

Message

At Mode Mobile Inc., I create performance-driven content for email, newsletters, native ads, and social creatives to sustain 3X ROAS. I manage campaign execution and performance tracking across owned and operated channels and paid partnerships, and built custom Looker Studio dashboards for more than 140 advertising partners.

I also optimize media buys, securing $150K+ in make-goods, and manage the company website in Webflow. Earlier, at WIFE: A Brand’s Better Half, I led content marketing strategies and a team of three Associate Strategists after my promotion to Senior Strategist.

Experience

Work history, roles, and key accomplishments

Current

Marketing Coordinator

Current

Mode Mobile Inc.

Apr 2025 - Present (1 year 7 months)

Crafted performance-driven content across email, newsletters, native ads, and social creatives to sustain 3X ROAS. Managed daily campaign execution, performance tracking, and 140+ advertising partners, while owning Webflow CMS and building landing pages.

Generative AI OpenAI GPTs Midjourney Veo3 Looker Webflow Klaviyo CleverTap HTML Campaign Management Performance Monitoring UTM tracking Cross Functional Collaboration

Marketing Coop

Boreal-IS Inc.

Jan 2024 - Apr 2024 (3 months)

Boosted website visibility by creating 10+ SEO-optimized blogs and case studies, increasing website traffic by ~8%. Managed LinkedIn accounts, developed HubSpot workflows, and created marketing assets to increase MQLs by 10%.

SEO Google Analytics HubSpot WordPress LinkedIn Content Marketing Lead Generation Email Marketing

Senior Strategist

WIFE: A Brand’s Better Half

Mar 2022 - Dec 2022 (9 months)

Crafted content, visual identity, creative briefs, and brand strategies for clients after thorough audience and industry analysis. Led a team of 3 Associate Strategists and secured 5+ new client accounts through RFPs in a single quarter.

Content Strategy Brand Strategy Creative Briefs Team Leadership Client Management RFP Social Media Management Video Content

Associate Content Strategist

WIFE: A Brand’s Better Half

Sep 2020 - Mar 2022 (1 year 6 months)

Crafted content, visual identity, creative briefs, and brand strategies for clients after thorough audience and industry analysis. Managed multiple IG, FB, and YT accounts with 1M+ reach and directed video content that scaled to millions of views.

Content Strategy Brand Strategy Creative Briefs Social Media Management Video Content Campaign Management

Marketing Trainee

MTV India, Viacom18 Inc.

Jan 2019 - Aug 2019 (7 months)

Supported end-to-end marketing for top MTV television and OTT shows. Managed marketing agency, merchandise vendors, press conferences, and on-ground activations, while analyzing 10+ campaigns to optimize future strategy.

Campaign Management Event Marketing Vendor Management Marketing Analytics