Anthony Okechukwu
@anthonyokechukwu
Senior SEO & demand generation marketer driving MQLs and pipeline growth through data-backed acquisition.
What I'm looking for
I’m a growth marketer with 6+ years of experience building pipeline through SEO and paid acquisition. I focus on demand generation that turns measurable marketing efforts into consistent MQL and revenue outcomes.
At Reliance Health, I’ve generated 800+ Marketing Qualified Leads (MQLs) per quarter via SEO and paid search, and I’ve influenced mid-six-figure revenue pipeline through optimized organic and paid acquisition funnels. I also lead multi-market SEO strategy across Nigeria, Senegal, and Egypt, managing regional execution to hit performance goals.
I design conversion-focused landing pages for higher lead quality, improving conversion rates by over 20%, and I’ve increased organic traffic by 30%+ YoY through technical SEO, content strategy, and on-page optimization. I use GA4, Google Search Console, SEMrush, and Ahrefs to make data-backed decisions and guide continuous improvement.
Earlier, as Head of Growth Marketing Strategy at Bendel Agency, I managed multi-channel paid campaigns and blended paid acquisition with organic growth to improve ROAS and lower CAC. I’ve also coached marketers at Digital Marketing Skill Institute—facilitating performance marketing, funnel optimization, and email automation training—and created SEO content as a freelance writer using SEMrush, Google Keyword Planner, and WordPress.
Experience
Work history, roles, and key accomplishments
SEO and Growth Marketing Manager
Reliance Health
Jan 2022 - Present (4 years 7 months)
Generated 800+ marketing qualified leads (MQLs) per quarter through SEO and paid search, influencing a mid-six-figure revenue pipeline. Led multi-market SEO across Nigeria, Senegal, and Egypt while using GA4, Google Search Console, and SEMrush to drive data-backed decisions.
Head Of Growth Marketing Strategy
Bendel Agency
Jan 2021 - Jan 2022 (1 year)
Managed and optimized multi-channel paid campaigns across social and search platforms to drive traffic and conversions. Combined paid acquisition with organic strategies and built automated email funnels using GetResponse and ActiveCampaign.
Head Of Coaching
Digital Marketing Skill Institute
Jan 2019 - Jan 2021 (2 years)
Facilitated hands-on training in performance marketing, funnel optimization, email automation, and analytics, supporting learners with tools and campaign execution. Managed the company website and online learning portal and created course content including videos and instructional articles.
Content Writer
Freelance
Jan 2015 - Jan 2019 (4 years)
Created and published SEO-optimized content across industry niches, using keyword research tools to target search intent. Managed WordPress publishing and on-page elements to improve SERP rankings and organic blog traffic.
Education
Degrees, certifications, and relevant coursework
University of Nigeria, Nsukka
Bachelor of Science, Political Science
2010 - 2014
Completed a four-year B.Sc. in Political Science at the University of Nigeria, Nsukka, graduating with an outstanding result.
Grait International College
West African Senior School Certificate Examination, WASSCE
2003 - 2009
Obtained the West African Senior School Certificate (WASSCE) with foundational training in core subjects including English, Mathematics, and Social Science.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
Skills
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