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Anthony  OkechukwuAO
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Anthony Okechukwu

@anthonyokechukwu

Senior SEO & demand generation marketer driving MQLs and pipeline growth through data-backed acquisition.

Nigeria
Message

What I'm looking for

I’m looking for a growth-focused role where I can own SEO and demand generation to drive MQLs, pipeline, and revenue. I want to run data-backed experiments across channels and lead teams toward measurable, multi-market impact.

I’m a growth marketer with 6+ years of experience building pipeline through SEO and paid acquisition. I focus on demand generation that turns measurable marketing efforts into consistent MQL and revenue outcomes.

At Reliance Health, I’ve generated 800+ Marketing Qualified Leads (MQLs) per quarter via SEO and paid search, and I’ve influenced mid-six-figure revenue pipeline through optimized organic and paid acquisition funnels. I also lead multi-market SEO strategy across Nigeria, Senegal, and Egypt, managing regional execution to hit performance goals.

I design conversion-focused landing pages for higher lead quality, improving conversion rates by over 20%, and I’ve increased organic traffic by 30%+ YoY through technical SEO, content strategy, and on-page optimization. I use GA4, Google Search Console, SEMrush, and Ahrefs to make data-backed decisions and guide continuous improvement.

Earlier, as Head of Growth Marketing Strategy at Bendel Agency, I managed multi-channel paid campaigns and blended paid acquisition with organic growth to improve ROAS and lower CAC. I’ve also coached marketers at Digital Marketing Skill Institute—facilitating performance marketing, funnel optimization, and email automation training—and created SEO content as a freelance writer using SEMrush, Google Keyword Planner, and WordPress.

Experience

Work history, roles, and key accomplishments

RH
Current

SEO and Growth Marketing Manager

Reliance Health

Jan 2022 - Present (4 years 7 months)

Generated 800+ marketing qualified leads (MQLs) per quarter through SEO and paid search, influencing a mid-six-figure revenue pipeline. Led multi-market SEO across Nigeria, Senegal, and Egypt while using GA4, Google Search Console, and SEMrush to drive data-backed decisions.

DI

Head Of Coaching

Digital Marketing Skill Institute

Jan 2019 - Jan 2021 (2 years)

Facilitated hands-on training in performance marketing, funnel optimization, email automation, and analytics, supporting learners with tools and campaign execution. Managed the company website and online learning portal and created course content including videos and instructional articles.

Education

Degrees, certifications, and relevant coursework

University of Nigeria, Nsukka logoUN

University of Nigeria, Nsukka

Bachelor of Science, Political Science

2010 - 2014

Completed a four-year B.Sc. in Political Science at the University of Nigeria, Nsukka, graduating with an outstanding result.

GC

Grait International College

West African Senior School Certificate Examination, WASSCE

2003 - 2009

Obtained the West African Senior School Certificate (WASSCE) with foundational training in core subjects including English, Mathematics, and Social Science.

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