At Devyani International, I own P&L and revenue growth strategy for emerging QSR brands including Tealive, Sanook Kitchen, and New York Fries across five cities. I designed pricing architecture using elasticity modeling and demand simulation, lifting average daily transactions by 20% while protecting gross margins.
I build category, assortment, and launch strategies from consumer, competitive, and unit-economics insights. I've led India-entry assessments, created Costa Coffee's 2025 NPD calendar, launched merchandise from 0→1, and program-managed the India launches of Tealive and Sanook Kitchen.
I've also built commercial infrastructure that makes growth measurable: automated P&L dashboards across 290+ stores, demand-forecasting models, and Costa Coffee's WhatsApp-based NPS and CRM system integrated with Oracle MICROS POS across 187 stores. My partnership work includes structuring a forecourt F&B co-investment model with a leading Oil & Gas major.
Before Devyani, I worked at PwC and EY on firmwide transformation, Net Zero program design, business-process re-engineering, supply-chain efficiency, and cost reduction across consumer, airline, FMCG, and automotive clients.
