Ann Lorraine Lames

Created high-quality, action-oriented marketing content across social, e-commerce, blogs, and emails, following branding and production guidelines. Wrote persuasive, SEO-optimized product descriptions and social media copy aligned with brand voice while managing multiple projects and deadlines.

Developed and wrote corporate advertising materials and internal/external communications, including press releases, newsletters, ads, and POS. Created and maintained web content and social media campaigns, optimizing for SEO and collaborating with digital marketing partners.

Developed creative concepts and copy while collaborating with account servicing to align with client objectives and design strategies. Created non-traditional advertising solutions such as events and activations and presented final concepts to clients for approval.

Wrote and developed copy for advertising channels including press releases, direct mailers, print ads, radio, and websites. Conceptualized and recommended advertising campaigns while working across ATL/BTL channels.

Created copy for advertising campaigns including slogans, catchphrases, radio jingles, TV scripts, and Below The Line materials. Assisted with client presentations, supervised production, and monitored approved project progress.

Wrote the lyrics and composed the melody for a stage play adaptation.

Wrote below-the-line materials including radio spiels, press releases, and event coverage. Produced live/on-air scripts for radio hosts and supported media briefings.

Wrote copy for point-of-sale materials, print ads, and website content while recommending advertising campaigns and promo programs. Collaborated with graphic artists and the Creative Director on concept presentations and wrote press releases for events.

Edited and created website content to improve style, readability, and SEO. Collaborated with teams on site redesigns and the development of new website features aligned with business goals.

Activities and societies: Communication Arts Stage Talents (C.A.S.T.); Teatro Tomasino; Tomasian Cable TV (TOMCAT); Official Events and Media Production Organization.

Earned a Bachelor of Arts with a major in Communication Arts. Participated in Communication Arts Stage Talents (C.A.S.T.), Teatro Tomasino, and the university cable TV (TOMCAT) and events/media production.

Activities and societies: Literary Editor for The Dewzette; storyteller for children; supported existing programs and new innovations through donations (e.g., outreach).

Completed secondary/intermediary (high school) education at Museo Pambata. Volunteered in literary and storytelling activities and supported existing programs and new innovations.

Activities and societies: Girl Scouts of the Philippines; Dance Club; Glee Club.

Completed elementary education at Morning Dew Montessori. Participated in student activities including Girl Scouts and performing arts groups.