Open to opportunities

Anne Hsiao

@annehsiao

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Product manager and tech strategist driving B2B2C SaaS growth and user-centered product discovery.

Japan

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What I'm looking for

I seek product roles where I can lead cross-functional teams, drive data-informed discovery, and scale B2B2C SaaS products in diverse APAC markets while fostering a collaborative, learning-focused culture.

I am a product manager and tech strategist with eight years of experience leading B2B2C SaaS and consumer-facing mobile products across APAC. I specialize in product discovery, roadmap creation, and operational efficiencies that increase conversion and reduce development costs.

I have led cross-functional teams, standardized processes, and launched new products and features in markets including Japan, Korea, Taiwan, and Hong Kong, achieving measurable improvements such as increased sign-ups, higher conversion rates, and operational efficiency gains.

Beyond hands-on product work, I co-founded a product management community, produced content, and facilitated early-stage user research and stakeholder workshops to align teams and define target audiences for strategic growth.

Experience

Work history, roles, and key accomplishments

Current

Product Manager

Current

Early Stage User Research Facilitator

Jan 2023 - Present (3 years)

Led product discovery and market/user research with 20+ users to define target audiences and align stakeholders for strategic product pivots and growth.

User Research Market Analysis UX Roadmapping Agile

Product Manager

Flash Coffee

Aug 2022 - Nov 2022 (3 months)

Owned user onboarding for the Flash Coffee app, improving engagement and driving app sign-ups by converting offline customers to digital users through KOC initiatives.

User Onboarding KOC Research Analytics A B Testing

Product Manager

Virtusize

Aug 2020 - Aug 2022 (2 years)

Sole Product Manager for Virtusize in Japan/Korea/Taiwan, led productization and launches of FittingRoom and Analytics, increasing operational efficiency 15% and integrating 50+ clients in one year.

Product Strategy MVP POC Analytics Release Management SOPs

Product & IT Project Manager

DMM.com Group

Mar 2019 - Aug 2020 (1 year 5 months)

Led consolidation of DMM Eikaiwa products across 10+ markets, reducing development costs 20% and improving conversions (guest→trial +10%, trial→subscriber +6%) via onboarding and checkout optimizations.

Product Management IT Project Management Localization Google Analytics Release Management

Product Manager

Shopline

Apr 2018 - Oct 2018 (6 months)

Led a scrum team to improve e-commerce customer experience, achieving a 13% increase in pick-up rates and 15% reduction in abandoned carts through checkout and UX improvements.

Scrum Checkout Optimization UX PRD文档撰写 Release Management

Associate Product Manager

Shopline

Oct 2016 - Mar 2018 (1 year 5 months)

Established product workflows for SHOPLINE Taiwan, improving resolution efficiency and releasing timely features while coordinating merchant integrations and user research.

Product Operations User Research Customer Success Roadmapping

Project Manager - Tech

The Legislature of Taiwan

Jan 2016 - Aug 2016 (7 months)

Led legislative research and initiatives on startups, SMEs, foreign talent, and e-government, organizing hearings and community engagement to advance policy proposals.

Project Management Policy Research Stakeholder Engagement Community Organizing Public Hearings

Community Organizer

BusinessNext Media Group

Jan 2015 - Dec 2015 (11 months)

Grew the Meet Startup community, interviewing 100+ startups, increasing Facebook fans by 28,000, and doubling event attendance through marketing and event management.

Community Building Event Management Interview Social Media Marketing Growth

Account Project Manager

Re-lab Information Design Consultancy

Jan 2014 - Dec 2014 (11 months)

Managed design and digital projects (infographics, websites, motion graphics), coordinating teams and user research to improve UX and drive client success.

Project Management Information Design UX Research Client Communication Motion Graphics Team Coordination

Startup Community Intern

Epoch Foundation

Mar 2013 - Jun 2014 (1 year 3 months)

Conducted ICT industry research and supported startup growth programs, organizing courses, mentorship, and events for Garage+ entrepreneurs.

Research Program Coordination Mentorship

Project Owner

National Taiwan University MOOC team

Oct 2013 - Mar 2014 (5 months)

Managed the 'Understanding the Greek Philosophy' Coursera course project, coordinating instructors and localization to enroll 20,000+ students within two months.

Localization

Education

Degrees, certifications, and relevant coursework

National Taiwan University

Bachelor's degree, Information Management

2010 - 2014

Completed a Bachelor's degree in Information Management with coursework and projects related to digital product and information systems between 2010 and 2014.