Tomo Yokose

I've led design for BEO International's EdTech product for students interested in studying abroad, redesigning sales pages to increase conversions by 120% and campaign landing pages to increase lead generation by 212%.

At Financial Well-Being Software, I conducted competitor and dashboard heuristic analyses, redesigned a cash-flow feature, and validated design decisions through low- and high-fidelity prototypes and usability testing.

As a Digital Marketing Lead and Product Manager, I managed campaigns for 50+ clients, increasing leads by over 135%, led interviews and A/B tests, and created a product roadmap for a proprietary CRM tool.

I've also built lead generation programs for multiple consulting clients, designed e-commerce sites for eight small businesses, and worked with ZOZO USA stakeholders and development teams in Japan and the US to shape product vision, strategy, and user experience.