Ann Baird

Managed social media and content for Facebook, Instagram, TripAdvisor, and Gmail, supporting brand management and content strategy. Created content with Illustrator, Photoshop, and Canva, ran Meta and Google ads, and managed website and paid campaign budgets.

Planned and executed promotional campaigns using Meta ads, managing client communication, records, and budget. Created marketing content with Canva and Illustrator while coordinating logistics and appointments.

Sourced technical candidates using Boolean Search, LinkedIn Recruiter, and GitHub, and built talent pipelines for software and technology roles. Screened candidates in Greenhouse ATS and coordinated communications across the recruitment lifecycle.

Developed marketing strategies to meet operational and sales targets, creating sales tools and campaign briefs. Conducted consumer preference analysis using market trends and historical data, oversaw marketing copy/media production, and managed website updates.

Trained team members on strategies to meet operational and sales targets and optimized schedules for coverage and service. Monitored performance and managed inventory control, including restoring stock and maintaining sales floor levels.

Planned and executed promotional activities to drive community engagement and increase occupancy numbers. Managed a community within cost constraints and handled brand account responsibilities for multiple client brands.

Managed social media for Alianza Motors and Casa Buralgo and supported online and BTL content design. Organized corporate and Pirelli Motos brand events.

Monitored online publications, news, and relevant campaign information. Designed social media images for the Manta Mayor’s campaign.

Master's degree in Marketing with a focus on Digital Strategy from UDLA.

Bachelor's degree in Corporate Communications from UDLA.