Anmol Kumar
@anmolkumar7
I build full-funnel paid media strategies that improve acquisition, retention, and brand outcomes.
AustraliaWhat I'm looking for
I'm a paid media consultant at Louder Group, following Digital Director and Digital Manager roles at Carat Australia. I lead full-funnel planning and buying across Google, Meta, and programmatic platforms for clients including Kathmandu, Ingenia Communities, and Sonos.
Across 9+ years in digital marketing, I've managed multi-million-dollar campaigns spanning paid social, search, display, video, and programmatic. I combine audience research, creative strategy, campaign optimisation, reporting, and client leadership to improve ROAS, CPA, customer acquisition, retention, and brand uplift.
Experience
Work history, roles, and key accomplishments
Consultant for paid media, providing strategic guidance and execution across digital channels.
Worked as Digital Director at Carat Australia.
Paid Media Planning and Buying across Google, Meta and Programmatic platforms.
Currently working across clients like:
Kathmandu
Ingenia Communities
Sonos
1. Develop comprehensive paid media strategies and plans across Google, Meta, and Programmatic platforms to achieve client goals and objectives.
2. Conduct in-depth research and analysis to identify target audiences, key performance indicato
Key Roles
Account Management
Google Adwords, Display, Video & Shopping Management & Optimisation
SEO Keyword Research and Content Planning
Website content management using Wordpress and other CMS platforms
Campaign Reporting and Deriving Insights using Google Analytics & Data Studio
Audience building and Campaign management using Facebook Business Manager and LinkedIn Campaign Manager
Professional development
Career Break
Jul 2019 - May 2021 (1 year 10 months)
Took a break to pursue a Masters degree in Marketing at RMIT University Melbourne.
Starting off in Account management handling clients like
• Apollo Hospitals Delhi
• Bausch and Lomb
• Le Meridien - New Delhi
Transferred to Business Development on grounds of good communication skills and client relations.
Worked in the pitch strategy & acquisition of clients like
• Canvas Laugh Club
• Pepsi Co. (5 Brands)
• Biotique
• Ritu Kumar
• Columbia Sportswear
• Cambridge Univers
Worked as Digital Account Lead at WATConsult - Dentsu Aegis Network.
Digital Marketing Executive
Oct 2015 - Jan 2017 (1 year 3 months)
1.> Goodyear – Social Media, Google ads, Launch campaigns, CSR campaigns, offer campaigns, Auto Expo promotions. Engagement and Contest campaigns. Managing the build and the
2.> Pepsi – Social Media, Launch of URTHECAST movie and social media activity/contest.
3.> Pearson – Internal launch of the new brand identity through microsites.
Social Media Marketing
Product Packaging
Content Development
Pricing and Deals Planning
Promotions
Online sales Promotions
Client Servicing and Account planning internship
Market Research and consumer behaviour
(Worked with brands like Adhiraj Builders, Bed Bath More.com, Decorazzi paints, First Rand Bank, Hungama, Zee Learn, Nitco tiles, Times Now, Vimal, Vox Pop Clothing, Zee Khana Khazana, Wagh Bakri Tea, & Pictures )
Education
Degrees, certifications, and relevant coursework
RMIT University
Master of Marketing, Marketing
2019 - 2021
Xavier Institute Of Communications, Mumbai
Post Graduation Diploma, Marketing, Public Relations, Advertising, and Applied Communication
2014 - 2015
Advertising and Marketing media communications
Tech stack
Software and tools used professionally
Availability
Location
AustraliaAuthorized to work in
Salary expectations
Job categories
Skills
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