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Ankita BhattacharyaAB
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Ankita Bhattacharya

@ankitabhattacharya

Decision Sciences professional at Accenture who developed market mix models and an agentic AI platform for retail workflows.

India
Message

At Accenture, I developed Market Mix Models for a fuel retail giant, refining model performance with Gradient Descent and Bayesian Belief Networks. I also delivered model templates with synergy graphs and ROI breakdowns to support marketing decisions.

I architected an agentic AI solution that automates New Store Opening workflows, from extracting information in emails and PDFs to updating a central tracker and routing work to specialized agents. Earlier at Mu Sigma, I led real-world evidence studies in oncology and helped migrate Tableau dashboards to AWS PostgreSQL.

Experience

Work history, roles, and key accomplishments

Accenture logoAC
Current

Consultant

Jan 2022 - Present (4 years 10 months)

Developed and optimized Market Mix Models for a fuel retail client, fine-tuning APLs to achieve accurate RQS, adjusted RQS, MAPE, and ROI metrics. Architected an agentic AI solution to automate the New Store Opening process and led campaign analytics and business intelligence initiatives.

Education

Degrees, certifications, and relevant coursework

SK

Skribe

Internship, Data Science

2018 - 2018

Completed an internship in the Data Science domain at Skribe from May 2018 to August 2018.

AN

AnalytixLabs

Data Science with SAS and R, Data Science

2017 - 2018

Completed a certification in Data Science with SAS and R from AnalytixLabs from November 2017 to April 2018.

Mody University logoMU

Mody University

Bachelor of Technology, Computer Science

2013 - 2017

Pursued a Bachelor of Technology in Computer Science from Mody University, Rajasthan, from 2013 to 2017.

Tech stack

Software and tools used professionally

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