At Tzur UX, I designed B2B and B2C SaaS products across MedTech, AI, EdTech, and finance. I led end-to-end design for 8+ major projects and UX/UI strategy for an AI-powered practice ecosystem within a global LMS, where learners using the AI Tutor achieved a 70% completion rate.
I also redesigned the checkout experience for SRF Park TLV, cutting monthly technical support tickets by 42%. As a freelance designer and at Webydo, I worked on UX/UI and web design, including a domain purchase process that enabled independent sales with zero support dependency.

