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Anjali Pal

@anjalipal

Analytical business analyst with expertise in financial strategy and optimization.

Germany

What I'm looking for

I am looking for a role that fosters growth and allows me to leverage my analytical skills in a dynamic environment focused on user acquisition and campaign effectiveness.

I am an analytical and impact-driven professional with 5 years of experience in financial strategy, performance optimization, and cross-functional project execution. My journey has been marked by a proven ability to leverage data insights to drive user engagement, optimize funnels, and improve conversion outcomes. I excel in managing end-to-end business processes and enhancing digital performance, collaborating with diverse teams to implement scalable, growth-oriented solutions.

In my recent role as a Finance Business Partner at Decathlon Sports India, I successfully implemented process improvements that resulted in a 5.5% gap closure between forecasted and actual outcomes. My proactive participation in budgeting and planning processes achieved 92% of forecasted turnover with an 8% cost reduction within just one month. I am now seeking to pivot into Growth Marketing, where I can apply my strong quantitative and strategic skills to drive user acquisition and campaign effectiveness in mission-driven organizations.

Experience

Work history, roles, and key accomplishments

DL

Finance Business Partner

Decathlon Sports India Pvt Limited

Apr 2021 - Jan 2024 (2 years 9 months)

Implemented process improvements and actively participated in forecasting and budgeting, achieving significant cost reductions and savings. Enhanced B2B website performance and streamlined account receivable processes, leading to improved financial outcomes and risk mitigation.

CL

Business Analyst / Sr. Specialist

Ci Corp. India Private Ltd.

Jan 2020 - Jan 2022 (2 years)

Redesigned and automated existing processes, significantly reducing process timing. Collaborated with stakeholders to identify improvement opportunities and successfully handled equity deals, enhancing deal closure efficiency.

Education

Degrees, certifications, and relevant coursework

Groupe ESC Troyes logoGT

Groupe ESC Troyes

MBA - International Student Exchange Program, Business Administration

2018 - 2018

Participated in an International Student Exchange Program, selected based on consistent high performance throughout the years.

Indian Institute of Management Raipur logoIR

Indian Institute of Management Raipur

Master of Business Administration, Business Administration

2016 - 2018

Grade: CGPA – 6

Completed a Master of Business Administration with a focus on Finance, gaining skills in financial planning, forecasting, and performance marketing.

I.E.S. IPS Academy logoIA

I.E.S. IPS Academy

Bachelor of Engineering, Engineering

2010 - 2014

Grade: CGPA – 8.14

Earned a Bachelor of Engineering degree with a major in Electronics & Communication, achieving a strong academic performance.

Tech stack

Software and tools used professionally

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Anjali Pal - Finance Business Partner - Decathlon Sports India Pvt Limited | Himalayas