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Anish Sam N

@anishsamn

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Senior Ad Operations Specialist at Criteo building retail media campaigns and improving campaign workflows.

India

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What I'm looking for

I'm open to relocation and new global opportunities.

At Criteo, I build Retail Media campaigns for major U.S. retailers, including BJ’s, Office Depot & OfficeMax, Lowe’s, Meijer, and Albertsons. I also work on pilot process development for Meta, TikTok, and CTV platforms.

I improved campaign controls by adding budget and placement options, giving campaigns control over budget allocation and customized placement selections. I also introduced new workflows for U.S. account managers that improved retail media ticket operations.

As a Senior Ad Operations Specialist, I manage a team of three specialists, assign tickets by priority, and ensure campaign SLAs are met. I also serve as an Ambassador for the AMER team and collaborate on process enhancements.

Previously, I QA’d display and mobile campaigns at Criteo and worked on campaign trafficking and reporting for Amazon products including Fire TV, Fire Tablet, Kindle E-ink, Amazon Music, and IMDb. I have an MBA in Marketing & Analytics and certifications in Python, SQL, data analytics, and Excel.

Experience

Work history, roles, and key accomplishments

Current

Senior Ad Operations Specialist

Current

Criteo

Jan 2024 - Present (2 years 9 months)

Managing a team of 3 AdOps specialists, ensuring adherence to campaign SLAs. Built Retail Media campaigns for major U.S. retailers and streamlined retail media process ticket operations, resulting in operational efficiencies by 80%.

Retail Media Campaign Management Team Leadership Process Optimization SLA Management Meta TikTok CTV Budget control Placement Control Cross Functional Collaboration

QA Ad Operations Specialist

Criteo

Jan 2022 - Dec 2024 (2 years 11 months)

QA'd end-to-end operations for display and mobile campaigns, achieving 100% quality assurance and reducing error rate through weekly audits. Trained and mentored new hires and maintained process documentation.

Quality Assurance Campaign Setup Budget allocation Creative QA Track Testing Audit Training Mentorship Process documentation

Ad Operations Specialist

Criteo

Jan 2021 - Dec 2022 (1 year 11 months)

Executed high-volume display and mobile campaigns, including dynamic feed integration and banner and tracking management. Created audience segmentation and content filtering, and delivered first-line troubleshooting.

Display Advertising Mobile Advertising Feed Integration Banner Administration Tracker Management Audience Segmentation Content Filtering Troubleshooting Documentation

Ad Operations Associate

Amazon

Jan 2019 - Dec 2021 (2 years 11 months)

Trafficked campaigns for Amazon Onsite and owned products like Fire TV, Fire Tablet, Kindle E-ink, and Amazon Music. Sent regular insights reports to Account Managers and supported the reporting team on campaign optimizations.